mm studio — PR Agency in Milan

mm studio is a PR agency in Milan specialising in contemporary public relations for fashion, beauty and lifestyle brands. Founded by Martina Monselli, the agency works with national and international brands with a strategic, creative and tailor-made approach. The team is made up of young, smart and curious professionals who share a bold vision of what modern communication should look like.

PR Agency in Milan for fashion, beauty and lifestyle

Based in Milan, the heart of Italian fashion and lifestyle, mm Studio operates on a national and international scale with an integrated and interconnected approach to communication. The agency works across fashion, beauty, food and lifestyle, building long-term relationships between brands and their audiences through authentic storytelling and strategic media relations.

Press Office

Contemporary press office for fashion, beauty and lifestyle brands. Press kits, press releases, individual media appointments, interview pitches and bespoke storytelling strategies for print, broadcast and digital media. mm Studio’s press office goes beyond traditional PR — it creates narratives that resonate with journalists, editors and content creators alike.

Digital PR

Digital PR activities to increase the online visibility of brands. Management of relationships with digital media, blogs and social platforms. Digital presence strategies integrated with traditional press office activities. The agency identifies the right digital touchpoints for each brand and builds a coherent online presence across all relevant channels.

Talent Management

Selection and management of content creators and influencers for authentic and engaging campaigns. Organic coordination between talent and brands in the fashion, beauty, food and lifestyle sectors. mm Studio’s approach to talent management is built on genuine brand-talent alignment — collaborations that feel natural and deliver real results for both parties.

Event and Special Project Management

Organisation of events, press days and special projects for product launches and campaigns. Full management from concept to execution: supplier selection, set design, guest and media management. Special projects for fashion week, design week and dedicated brand occasions. Each event is conceived as a unique storytelling opportunity tailored to the brand’s identity and objectives.

Social Media Management

Strategic management of social media channels for fashion, beauty and lifestyle brands. Editorial plans, content production and community management on Instagram, Facebook and TikTok. mm Studio approaches social media as an extension of the brand’s overall communication strategy — every post, story and reel is aligned with the broader PR and Digital PR activities.

Our approach

mm studio does not offer traditional PR. We break the rules, create bespoke strategies aligned with contemporary communication, manage content creators and devise special projects — all in an organic and interconnected way. We only work with clients we truly believe in, and that is exactly why it always works. Our philosophy is simple: authentic communication, built on real conviction, always outperforms generic PR.

Working with mm studio

Choosing mm studio means choosing a partner that is genuinely invested in your brand’s success. The agency selects its clients carefully, ensuring that every collaboration is built on shared values and mutual trust. Whether you are launching a new product, entering the Italian market, or looking to elevate your brand’s media presence, mm studio has the expertise, the network and the creative vision to make it happen.