Digital PR

Digital PR agency Milan: digital communication strategies for fashion, beauty and lifestyle brands

Digital PR is a core discipline of contemporary communication: building authentic relationships between brands and audiences through creators, influencers and talents who speak the native language of social media. At mm studio, a Digital PR agency in Milan, we design campaigns that combine strategic rigour and cultural sensitivity, bringing fashion, beauty and lifestyle brands into credible conversations.

Our Digital PR agency Milan activities are structured around three pillars: seeding, with curated product deliveries to creators selected for audience affinity and brand values; paid activation, paid collaborations with sponsored content designed to amplify the message while maintaining authenticity; and partnerships, long-term relationships that build genuine ambassadors for our clients. Every Digital PR project begins with a strategic brief analysing brand positioning, awareness or conversion goals, and target audience composition.

The mm studio approach to Digital PR agency Milan work starts with talent selection: we don’t chase numbers, we look for editorial fit. A creator with 50,000 highly engaged followers aligned with the brand aesthetic delivers stronger qualitative returns than a personality with a broader but generic audience. We evaluate engagement rate, tone of voice, commercial saturation, audience demographics and narrative affinity. This tailored attention is what sets our Digital PR work apart from purely quantitative approaches.

Results measurement is integral to every Digital PR agency Milan campaign: reach, impressions, engagement, direct traffic to the client website, conversions and brand sentiment are monitored in real time and delivered in clear reports. We work with Italian and international brands across fashion, beauty, food, design and tech, building each a digital relationships ecosystem coherent with the brand’s DNA.

mm studio operates from Milan, the crossroads of fashion and European communication, and offers Digital PR, Press Office, Talent Management, Event Management and Special Project services. For enquiries about our Digital PR agency Milan campaigns write to hello@mm.studio.

Explore our latest Digital PR projects below: Special Projects, Talent, and the mm studio homepage.

Paula's Choice

Longevity Dinner [January 2026]

We created an exclusive dinner designed to bring together press and creators, inviting them to immerse themselves in the science and energy behind the new CellularYouth Longevity Serum.
Through this project, we set out to generate media and social buzz while educating in a sensorial and sophisticated way about the product’s power. At the same time, we aimed to strengthen the relationship between Paula’s Choice and its community of opinion leaders and storytellers in the beauty world.
Due donne eleganti sorridenti posano insieme sedute a un tavolo durante un evento serale: la prima indossa un lungo abito a righe gessate blu navy con stivali in pelle nera, la seconda un abito corto in raso nero con maniche ampie e orecchini chandelier, in un ambiente con illuminazione viola e candele, immagine Paula's Choice per i digital PR di mm studio | Two elegantly dressed smiling women pose together seated at a table during an evening event: the first wears a long navy blue pinstripe dress with black leather boots, the second a short black satin dress with wide sleeves and chandelier earrings, in a venue with purple lighting and candles, Paula's Choice image for mm studio digital PR.
Giulia Valentina posa con un lungo abito a costine color nude senza maniche, accessoriato con bracciali e orecchini dorati, orologio e mini bag scura, davanti a un fondale in raso viola con pavimento viola durante un evento serale, immagine Paula's Choice per i digital PR di mm studio | Giulia Valentina poses in a sleeveless ribbed nude-colored maxi dress, accessorized with gold bracelets and earrings, a watch and a dark mini bag, in front of a purple satin backdrop with purple floor at an evening event, Paula's Choice image for mm studio digital PR.
Donna con dolcevita nero e collana dorata seduta a un tavolo elegante durante un evento serale, con calice di champagne in mano, candele, piatti gourmet, cocktail colorati e un prodotto Paula's Choice sul tavolo, in un ambiente con illuminazione viola, immagine Paula's Choice per i digital PR di mm studio | A woman in a black turtleneck and gold necklace seated at an elegant table during an evening event, holding a champagne flute, with candles, gourmet dishes, colorful cocktails and a Paula's Choice product on the table, in a purple-lit venue, Paula's Choice image for mm studio digital PR.
Donna bionda con blazer oversize gessato grigio scuro, camicia bianca e cravatta paisley bordeaux tiene in mano un prodotto Paula's Choice Skincare durante un evento serale con illuminazione viola, con piedistalli viola e prodotti del brand in esposizione sullo sfondo, immagine Paula's Choice per i digital PR di mm studio | A blonde woman wearing an oversized dark grey pinstripe blazer, white shirt and bordeaux paisley tie holds a Paula's Choice Skincare product at an evening event with purple lighting, with purple pedestals and brand products on display in the background, Paula's Choice image for mm studio digital PR.

Frau

Summer Experience [July 2025]

For the Frau Summer Experience, we invited a selected group of influencers to take part in a two-day retreat in the heart of the Venetian countryside. The aim was to immerse them in the world of Frau. experiencing nature, local traditions, and authentic moments together, all while wearing the brand’s signature footwear (from SS25 Collection).
The agenda included a lavender workshop held directly in the fields, a special dinner curated by a regional catering team, and a visit to the company’s headquarters on the following day. There, guests had the chance to discover the production processes and meet the people behind the brand, gaining a deeper understanding of its craftsmanship and values.
Giovane donna bionda sorridente con abito midi bianco a maniche corte in pizzo, cintura ricamata floreale colorata, collana di perle verdi e orecchini arancioni a frange, cammina scalza tra le file di lavanda in fiore tenendo un cesto di vimini, con paesaggio collinare verde sullo sfondo, immagine Frau Summer Experience per i digital PR di mm studio | A smiling young blonde woman in a white short-sleeved lace midi dress, colorful floral embroidered belt, green beaded necklace and orange fringe earrings, walks barefoot through rows of blooming lavender holding a wicker basket, with a green hilly landscape in the background, Frau Summer Experience image for mm studio digital PR.
Donna bruna con occhiali da sole cat-eye neri, canotta nera, gonna di jeans corta con cintura a maglie dorate e tatuaggio sulla coscia, porta un cesto di vimini colmo di lavanda fresca raccolta, in piedi tra le file di lavanda in fiore con vigneto e case collinari sullo sfondo in una giornata estiva soleggiata, immagine Frau Summer Experience per i digital PR di mm studio | A brunette woman wearing black cat-eye sunglasses, black tank top, short denim skirt with a gold chain-link belt and a thigh tattoo, carries a wicker basket full of freshly picked lavender, standing among rows of blooming lavender with a vineyard and hillside houses in the background on a sunny summer day, Frau Summer Experience image for mm studio digital PR.
Gruppo di sei donne riunite attorno a un tavolo in un'antica cantina in pietra con travi a vista e pavimento in ciottoli, impegnate in un workshop di composizione floreale con cesti di vimini colmi di lavanda fresca e erbe aromatiche, in un'atmosfera rurale estiva con scaffali di bottiglie di vino e prodotti locali sullo sfondo, immagine Frau Summer Experience per i digital PR di mm studio | A group of six women gathered around a table in an ancient stone cellar with exposed wooden beams and cobblestone floor, engaged in a floral arrangement workshop with wicker baskets full of fresh lavender and aromatic herbs, in a rustic summer atmosphere with shelves of wine bottles and local products in the background, Frau Summer Experience image for mm studio digital PR.
Un artigiano in polo verde e jeans illustra campioni di pelle colorata a un gruppo di cinque donne in visita al laboratorio Frau, con scaffali di rotoli di tessuto e materiali sullo sfondo e una scatola brandizzata FRAU visibile sul pavimento verde, immagine Frau Summer Experience per i digital PR di mm studio | A craftsman in a green polo shirt and jeans presents colored leather samples to a group of five women visiting the Frau workshop, with shelves of fabric rolls and materials in the background and a FRAU branded box visible on the green floor, Frau Summer Experience image for mm studio digital PR.

Shaft Jeans

Summer 2025 Collection [June 2025]

In June 2025, during the El Galactico festival in Florence, we invited five influencers to experience the world of Shaft Jeans, the official sponsor of the event. At the brand’s corner within the venue, guests had the chance to discover unique pieces from the collection.
Over the course of two days, we hosted a festival-inspired dinner, organized a guided stroll through the city’s most iconic streets, treated our guests to a dreamy breakfast on a panoramic terrace, and concluded the experience with a typical Tuscan lunch.
Gruppo di sette persone in posa all'aperto con look streetwear denim e anni '70 della collezione Summer 2025 Shaft Jeans: total look denim azzurro, blazer in ecopelle bronzo con occhiali arancioni, gilet denim scuro con borchie e jeans ampio, top nero con gonna nera e cintura stampata, gilet in pelliccia nera con cravattino rosso e occhiali bianchi, giacca denim blu con sneakers arancioni, canotta con gilet denim senza maniche con borchie western, tutti con braccialetti gialli fluorescenti da festival, immagine Shaft Jeans Summer Collection 2025 per i digital PR di mm studio | A group of seven people posing outdoors in streetwear denim and 70s-inspired looks from the Shaft Jeans Summer 2025 collection: total light blue denim look, bronze faux leather blazer with orange sunglasses, dark studded denim vest with wide-leg jeans, black top with black skirt and printed belt, black fur vest with red necktie and white sunglasses, blue denim jacket with orange sneakers, tank top with sleeveless western-stud denim vest, all wearing fluorescent yellow festival wristbands, Shaft Jeans Summer Collection 2025 image for mm studio digital PR.
Donna bionda con frangetta e capelli mossi indossa un gilet in pelliccia sintetica nera e cravattino stampato rosso con motivo geometrico, con occhiali da sole maxi bianchi squadrati, sorridente durante un evento estivo all'aperto in compagnia di un'altra persona con giacca in ecopelle bronzo e occhiali arancioni, immagine Shaft Jeans Summer Collection 2025 per i digital PR di mm studio | A blonde woman with bangs and wavy hair wearing a black faux fur vest and red geometric-print necktie, with large square white sunglasses, smiling at an outdoor summer event alongside another person in a bronze faux leather jacket and orange sunglasses, Shaft Jeans Summer Collection 2025 image for mm studio digital PR.
Giovane uomo dai capelli ricci con gilet denim scuro senza maniche decorato con borchie argento, bottoni turchese e ricami western, cintura bicolor pelle marrone e tessuto animalier, jeans ampi e braccialetto festival giallo fluorescente, sorride mentre una ragazza in t-shirt bianca con braccialetto verde gli applica un adesivo sul braccio durante un evento estivo all'aperto, immagine Shaft Jeans Summer Collection 2025 per i digital PR di mm studio | A young curly-haired man wearing a dark sleeveless denim vest decorated with silver studs, turquoise buttons and western embroidery, a two-tone brown leather and animal print belt, wide-leg jeans and a fluorescent yellow festival wristband, smiles as a girl in a white t-shirt with a green wristband applies a sticker on his arm at an outdoor summer event, Shaft Jeans Summer Collection 2025 image for mm studio digital PR.
Dettaglio del busto di una donna con blazer oversize in ecopelle bronzo metallizzato aperto sul petto, con tatuaggio temporaneo "Sounds Like El Galastico – Shaft x Baustelle" visibile sulla scollatura, con folla di un evento estivo sfocata sullo sfondo, immagine Shaft Jeans Summer Collection 2025 per i digital PR di mm studio | Detail of a woman's torso wearing an open metallic bronze faux leather oversized blazer, with a "Sounds Like El Galastico – Shaft x Baustelle" temporary tattoo visible on the décolleté, with a blurred outdoor summer event crowd in the background, Shaft Jeans Summer Collection 2025 image for mm studio digital PR.

Liu Jo Beauty

Silkway Wow Lauch [May 2025]

To celebrate the launch of the new Silkway Wow fragrance, we carried out a digital activation for Liu Jo Beauty, involving four selected creators. Each of them produced dedicated content to showcase the essence and unique character of the perfume, helping to build a strong and engaging narrative around the product.
In the second phase, they focused on generating hype around the event organized for the launch, amplifying visibility and driving engagement within their communities.
Donna con turbante animalier beige, blazer gessato greige con cintura, top nero, jeans flare blu e décolleté nere a punta posa davanti al backdrop ufficiale Liu Jo Silkway Wow decorato con fiori colorati rosa, viola e arancione, tenendo una mini bag bianca con catena dorata, immagine Liu Jo Silkway Wow Launch per i digital PR di mm studio | A woman wearing a beige animal print turban, belted greige pinstripe blazer, black top, blue flare jeans and pointed black pumps poses in front of the official Liu Jo Silkway Wow backdrop decorated with colorful pink, purple and orange flowers, holding a white mini bag with gold chain, Liu Jo Silkway Wow Launch image for mm studio digital PR.
Ragazza bruna sorridente con bomber oversize grigio antracite con texture geometrica e jeans wide leg tiene in mano il profumo Liu Jo Silkway Wow con flacone rosso e tappo viola, indossando una borsa a spalla Liu Jo in tessuto azzurro con strass e logo dorato a catena argento, davanti al backdrop ufficiale Liu Jo Silkway Wow decorato con fiori rosa, rossi e viola, immagine Liu Jo Silkway Wow Launch per i digital PR di mm studio | A smiling brunette girl wearing an oversized dark grey geometric-texture bomber jacket and wide leg jeans holds the Liu Jo Silkway Wow perfume bottle in red with purple cap, wearing a Liu Jo light blue crystal-embellished shoulder bag with gold logo and silver chain, in front of the official Liu Jo Silkway Wow floral backdrop decorated with pink, red and purple flowers, Liu Jo Silkway Wow Launch image for mm studio digital PR.
Tre donne osservano un totem digitale Liu Jo Silkway Wow con immagine floreale rosa durante il launch event: la prima con blazer a quadri navy, la seconda con capelli scuri chinata sul bancone espositivo, la terza di spalle con blazer vichy bianco e nero e borsa a tracolla nera, con carnazioni rosa e prodotti in esposizione sul tavolo e illuminazione rosa nell'ambiente, immagine Liu Jo Silkway Wow Launch per i digital PR di mm studio | Three women look at a Liu Jo Silkway Wow digital totem displaying a pink floral visual during the launch event: the first wearing a navy check blazer, the second with dark hair leaning over the display counter, the third with back turned wearing a black and white gingham blazer and black crossbody bag, with pink carnations and products on display on the table and pink ambient lighting, Liu Jo Silkway Wow Launch image for mm studio digital PR.
Quattro ragazze posano davanti al backdrop ufficiale Liu Jo Silkway Wow con fiori rosa e viola: la prima con blazer grigio beige, occhiali da sole oversized e mini bag Liu Jo argento a catena, la seconda con total look nero, occhiali da sole maxi e borsa Liu Jo nera con logo dorato, la terza con blazer bianco e dettagli in piuma portando una borsa Liu Jo azzurra con strass, la quarta con top nero e collo a fiocco con jeans e borsa Liu Jo effetto pitone con catena dorata, immagine Liu Jo Silkway Wow Launch per i digital PR di mm studio | Four girls pose in front of the official Liu Jo Silkway Wow backdrop with pink and purple flowers: the first wearing a beige grey blazer, oversized sunglasses and a Liu Jo silver mini bag with chain, the second in a total black look with maxi sunglasses and a black Liu Jo bag with gold logo, the third in a white feather-trimmed blazer carrying a light blue crystal-embellished Liu Jo bag, the fourth in a black bow-neck top with jeans and a Liu Jo python-effect bag with gold chain, Liu Jo Silkway Wow Launch image for mm studio digital PR.

Swatch

Blossom Time Collection [March 2025]

To celebrate the launch of the new Swatch Blossom Time collection, we held a special workshop, hosted by floral designer Cecilia “La Fiorellaia.” A group of influencers took part in the experience, sharing the campaign and showcasing the new watch while inviting 3–4 of their followers to join them.
During the workshop, participants were guided by Cecilia in creating their own floral compositions, which they then brought home as a personal keepsake. The initiative beautifully merged spring, flowers, and creativity to highlight the collection in an engaging and authentic way.
Fioraia con abito midi plissé azzurro a stampa floreale rossa e arancione posa tra bouquet di fiori freschi colorati e vasi decorativi all'interno di una fioreria, immagine swatch per i digital PR di mm studio | A florist wearing a light blue pleated midi dress with red and orange floral print poses among colorful fresh flower bouquets and decorative vases inside a flower shop, image swatch for mm studio digital PR.
Giovane fioraia sorridente con grembiule blu e maglione scuro tiene in mano un colorato bouquet di gerbere rosse, rosa e gialle, iris viola e margherite bianche all'interno di una fioreria circondata da piante verdi, immagine Swatch per i digital PR di mm studio | A smiling young florist wearing a blue apron and dark sweater holds a colorful bouquet of red, pink and yellow gerberas, purple irises and white daisies inside a flower shop surrounded by green plants, Swatch image for mm studio digital PR.
Giovane donna con camicia giallo chiaro sistema un bouquet di gerbere rosse e rosa davanti al backdrop ufficiale Swatch decorato con farfalle colorate e fiori su sfondo azzurro cielo, immagine Swatch per i digital PR di mm studio | A young woman in a light yellow shirt arranges a bouquet of red and pink gerberas in front of the official Swatch backdrop decorated with colorful butterflies and flowers on a sky blue background, Swatch image for mm studio digital PR.
Donna sorridente con grembiule denim brandizzato Swatch e maglia nera tiene in braccio un vaso con bouquet di fiori misti colorati davanti al backdrop ufficiale Swatch decorato con farfalle colorate su sfondo azzurro cielo, immagine Swatch per i digital PR di mm studio | A smiling woman wearing a Swatch-branded denim apron and black top holds a vase with a colorful mixed flower bouquet in front of the official Swatch backdrop decorated with colorful butterflies on a sky blue background, Swatch image for mm studio digital PR.

Liu Jo

Denim 4 Friends [September 2024]

The concept was based on the customization of a pair of Liu Jo jeans to be given to another talent involved. To do so, they used a creative kit that we supplied together with the jeans inside a box made ad hoc with a denim weave. The customised jeans were then delivered and unveiled during the event held at Il Cascinetto, Cremona.
During the evening, the guests watched the film ‘The sisterhood of the traveling pants’ thus recreating a convivial and cheerful evening typical of friends.
Quattro ragazze sedute attorno a un tavolo all'aperto in un giardino al tramonto esaminano capi e accessori denim Liu Jo, tra cui una borsa patchwork multicolore, in un'atmosfera golden hour circondate da erba alta e lavanda, immagine Liu Jo Denim 4 Friends per i digital PR di mm studio | Four girls sitting around an outdoor table in a garden at sunset examine Liu Jo denim garments and accessories, including a multicolored patchwork bag, in a golden hour atmosphere surrounded by tall grass and lavender, Liu Jo Denim 4 Friends image for mm studio digital PR.
Quattro ragazze sorridenti posano abbracciate all'aperto al tramonto indossando capi denim Liu Jo, tra cui un gilet denim scuro con cargo pants, un outfit total denim grigio, una giacca denim personalizzata con applicazioni floreali colorate e un blazer beige, in un'atmosfera golden hour con paesaggio naturale sullo sfondo, immagine Liu Jo Denim 4 Friends per i digital PR di mm studio | Four smiling girls pose embracing outdoors at sunset wearing Liu Jo denim outfits, including a dark denim vest with cargo pants, a total grey denim look, a customized denim jacket with colorful floral appliqués and a beige blazer, in a golden hour atmosphere with a natural landscape in the background, Liu Jo Denim 4 Friends image for mm studio digital PR.
Due ragazze sorridenti posano in un campo al tramonto con luce golden hour: la prima indossa un total look denim Liu Jo con top a fascia e cargo pants con borsa a catena nera, la seconda una giacca denim bianca Liu Jo abbinata a pantaloni neri con mini bag beige con logo a catena dorata e bracciali colorati, immagine Liu Jo Denim 4 Friends per i digital PR di mm studio | Two smiling girls pose in a field at sunset with golden hour light: the first wears a Liu Jo total denim look with a strapless top and cargo pants with a black chain bag, the second a white Liu Jo denim jacket paired with black trousers and a beige logo mini bag with gold chain and colorful bracelets, Liu Jo Denim 4 Friends image for mm studio digital PR.
Ragazza bruna con capelli raccolti e canotta bianca appoggiata su una balla di fieno stringe con entrambe le mani una mini bag Liu Jo in pelle bordeaux con hardware dorato e catena, accessoriata con orecchini a disco dorati, collana sottile, bracciali argento e anelli, su sfondo di campagna con tavola apparecchiata in denim, immagine Liu Jo Denim 4 Friends per i digital PR di mm studio | A dark-haired girl with an updo and white tank top leaning on a hay bale holds a Liu Jo burgundy leather mini bag with gold hardware and chain, accessorized with gold disc earrings, delicate necklace, silver bracelets and rings, with a countryside background featuring a denim-set table, Liu Jo Denim 4 Friends image for mm studio digital PR.

BORNTOSTANDOUT

Seeding NANATOPIA [May 2024]

On the occasion of the launch of the new fragrance Nanatopia by the Korean niche perfumery brand BORNTOSTANDOUT, we created a special seeding that interprets the main notes that make up the perfume in an ironic and provocative way.
The banana becomes the absolute star of the gift, packed in a branded pack and ‘branded’ with the brand's claim. Just like the boxes in the supermarket, the ‘BTSO banana’ has its own label, its own sticker and a description of the ingredients (of the perfume actually).
Due banane gialle in un packaging bianco stile supermercato con etichetta rossa BORNTOSTANDOUT: la banana più grande riporta la scritta "Who the f*ckin' cares?" e uno sticker rosso BTSO, accompagnata da un'etichetta prodotto con nome Nanatopia, origine Corea del Sud, peso 89,4g e prezzo 185€, seeding kit creativo BORNTOSTANDOUT Nanatopia per i digital PR di mm studio | Two yellow bananas in a white supermarket-style packaging with a red BORNTOSTANDOUT label: the larger banana features the writing "Who the f*ckin' cares?" and a red BTSO sticker, accompanied by a product tag with the name Nanatopia, origin South Korea, weight 89.4g and price 185€, BORNTOSTANDOUT Nanatopia creative seeding kit for mm studio digital PR.
Flacone eau de parfum BORNTOSTANDOUT Nanatopia in bianco con scritta rossa nella sua box rossa, affiancato dal catalogo del brand, con sullo sfondo la banana del seeding kit recante la scritta "Who F*ckin' Cares?" e lo sticker BTSO, accanto all'etichetta prodotto Nanatopia origine Corea del Sud, seeding kit creativo BORNTOSTANDOUT Nanatopia per i digital PR di mm studio | BORNTOSTANDOUT Nanatopia eau de parfum white bottle with red lettering in its red box, displayed alongside the brand catalog, with the seeding kit banana featuring the writing "Who F*ckin' Cares?" and the BTSO sticker in the background, next to the Nanatopia product tag from South Korea, BORNTOSTANDOUT Nanatopia creative seeding kit for mm studio digital PR.
Screenshot di un Instagram Reel della creator @sssinister_ che mostra il flacone eau de parfum BORNTOSTANDOUT Nanatopia tenuto in mano, con testi sovrapposti "NANATOPIA Born To Stand Out" e "NANATOPIA DI", orecchini chandelier argentati e caption "Sono buonissimissimi 😭", contenuto UGC del seeding BORNTOSTANDOUT Nanatopia per i digital PR di mm studio | Screenshot of an Instagram Reel by creator @sssinister_ showing the BORNTOSTANDOUT Nanatopia eau de parfum bottle held in hand, with overlaid text "NANATOPIA Born To Stand Out" and "NANATOPIA DI", silver chandelier earrings and caption "Sono buonissimissimi 😭", UGC content from the BORNTOSTANDOUT Nanatopia seeding for mm studio digital PR.
Flat lay del seeding kit creativo BORNTOSTANDOUT Nanatopia: flacone eau de parfum bianco nella sua box rossa aperta, packaging a forma di supermercato con due banane recanti la scritta "Who F*ckin' Cares?" e sticker BTSO, card rossa con testo "It's Okay To Go Bananas Sometimes" con note olfattive, e biglietto rosa handwritten "Non prendere la vita troppo sul serio!" firmato @mm.studio.mm with love, seeding kit creativo BORNTOSTANDOUT Nanatopia per i digital PR di mm studio | Flat lay of the BORNTOSTANDOUT Nanatopia creative seeding kit: white eau de parfum bottle in its open red box, supermarket-style packaging with two bananas featuring the writing "Who F*ckin' Cares?" and BTSO sticker, red card with text "It's Okay To Go Bananas Sometimes" with olfactory notes, and a pink handwritten note "Non prendere la vita troppo sul serio!" signed @mm.studio.mm with love, BORNTOSTANDOUT Nanatopia creative seeding kit for mm studio digital PR.

Davines

Progetto EROC @ Davines Village [June 2023]

To strengthen the Davines community by enhancing its activities of transparency, sustainability and resposibility towards environmental protection, we invited a dozen talent/content creators to visit Davines Village, the company’s almost entirely energy self-sufficient headquarters in Parma, Italy. The focus of the experience was to delve into the role of EROC-the regenerative organic farming field owned by Davines in which the ingredients behind their products are grown, followed by lunch in the company’s enchanting secret garden. To cap off the day, the influencers involved in the experience had the opportunity to test Davines products firsthand, either through a short lecture on their preparation and composition or through treatments designed specifically for the needs of their hair.
Screenshot della Instagram Story di Giulia Valentina con contenuto ADV per Davines: la creator indossa un camice bianco da laboratorio con cappello bianco e occhiali di protezione all'interno del laboratorio Davines Village, con testo sovrapposto "DAVINES lab experience cioè abbiamo completato le formule di tre prodotti" e hashtag #Growbeautiful #WeSustainBeauty #adv @davinesofficial @davinesitalia, immagine Davines Progetto EROC @ Davines Village per i digital PR di mm studio | Screenshot of Giulia Valentina's Instagram Story with ADV content for Davines: the creator wearing a white lab coat, white cap and protective glasses inside the Davines Village laboratory, with overlaid text "DAVINES lab experience cioè abbiamo completato le formule di tre prodotti" and hashtags #Growbeautiful #WeSustainBeauty #adv @davinesofficial @davinesitalia, Davines Progetto EROC @ Davines Village image for mm studio digital PR.
Screenshot della Instagram Story della creator @martinapinto con contenuto AD per Davines: cartello del Rodale Institute European Regenerative Organic Center – Davines Group, installato su una struttura in legno in un campo verde con campi di lavanda viola e alberi sullo sfondo sotto un cielo azzurro con nuvole, testo sovrapposto "Siamo qui per visitare l'EROC, il primo centro europeo dedicato allo studio e alla formazione sulle pratiche di agricoltura biologica rigenerativa. @davinesitalia @davinesofficial" e hashtag #Growbeautiful #WeSustainBeauty AD, immagine Davines Progetto EROC @ Davines Village per i digital PR di mm studio | Screenshot of creator @martinapinto's Instagram Story with AD content for Davines: Rodale Institute European Regenerative Organic Center – Davines Group sign installed on a wooden structure in a green field with purple lavender fields and trees in the background under a blue sky with clouds, overlaid text "Siamo qui per visitare l'EROC, il primo centro europeo dedicato allo studio e alla formazione sulle pratiche di agricoltura biologica rigenerativa. @davinesitalia @davinesofficial" and hashtags #Growbeautiful #WeSustainBeauty AD, Davines Progetto EROC @ Davines Village image for mm studio digital PR.
Screenshot della Instagram Story della creator @melaniestrada con contenuto AD per Davines: selfie di una donna bruna con occhiali da sole tartaruga color cognac e orecchini dorati in t-shirt bianca con cordino rosso da badge, in posa davanti a un campo di fiori viola dell'EROC – European Regenerative Organic Center di Davines Village, con testo sovrapposto "@davinesitalia @davinesofficial queste pratiche di agricoltura rigenerativa sono in grado di mitigare il cambiamento climatico per un suolo più sano, un pianeta più sano e persone più sane 🤍🌿 sono nel mio habitat, lasciatemi qui tra fiorellini profumati e apine 🐝🐝🐝 AD", immagine Davines Progetto EROC @ Davines Village per i digital PR di mm studio | Screenshot of creator @melaniestrada's Instagram Story with AD content for Davines: selfie of a brunette woman with cognac tortoiseshell sunglasses and gold earrings in a white t-shirt with a red badge lanyard, posing in front of a purple flower field at the EROC – European Regenerative Organic Center at Davines Village, with overlaid text "@davinesitalia @davinesofficial queste pratiche di agricoltura rigenerativa sono in grado di mitigare il cambiamento climatico per un suolo più sano, un pianeta più sano e persone più sane 🤍🌿 sono nel mio habitat, lasciatemi qui tra fiorellini profumati e apine 🐝🐝🐝 AD", Davines Progetto EROC @ Davines Village image for mm studio digital PR.
Screenshot della Instagram Story della creator @chiarapierii con contenuto ADV per Davines: la creator con camice bianco Davines e capelli rossi ricci mescola ingredienti cosmetici in un becher di vetro al banco del laboratorio Davines Village, affiancata da un'altra persona in camice bianco, con sul piano campioni etichettati "Repair Lipid", "Clarisilk", "Glicerina", "Profumo Spicymusk" ed "Estratto di Jagua Blue", bilance di precisione e attrezzatura da laboratorio, testo sovrapposto "Eccomi piccola chimica che aggiungo additivi e profumi finali a OI Shampoo, Heart of Glass Conditioner e il finish Liquid Spell @davinesofficial @davinesitalia #growbeautiful #wesustainbeauty #adv", immagine Davines Progetto EROC @ Davines Village per i digital PR di mm studio | Screenshot of creator @chiarapierii's Instagram Story with ADV content for Davines: the creator wearing a white Davines lab coat with curly red hair mixing cosmetic ingredients in a glass beaker at the Davines Village laboratory bench, alongside another person in a white coat, with labeled samples including "Repair Lipid", "Clarisilk", "Glicerina", "Profumo Spicymusk" and "Estratto di Jagua Blue", precision scales and lab equipment on the bench, overlaid text "Eccomi piccola chimica che aggiungo additivi e profumi finali a OI Shampoo, Heart of Glass Conditioner e il finish Liquid Spell @davinesofficial @davinesitalia #growbeautiful #wesustainbeauty #adv", Davines Progetto EROC @ Davines Village image for mm studio digital PR.

Davinves

Tuteliamo il Mare [May 2023]

On the occasion of the Davines hair-care brand’s campaign Let’s Protect the Sea, we designed an experience in collaboration with the nonprofit organization active in protecting the seas Sea Sheperd. The guests, selected journalists and content creators, were involved in the activity of recovering some ghostnets – nets abandoned on the seabed – off the Ligurian coast. This activity provided a concrete narrative of the brand’s environmental commitment and produced extensive coverage both digital and in traditional media.
Screenshot della Instagram Story del creator @alancappelligoetz con contenuto ADV per Davines Italia e Sea Shepherd Italia: in primo piano un uomo di spalle con t-shirt bianca Sea Shepherd Ghostnet Campaign e cappello zebrato seduto su un'imbarcazione con vista sul mare, in secondo piano lo stesso creator che raccoglie reti fantasma dall'acqua, con testi sovrapposti "Missione compiuta! Guardare avanti con fiducia e abbracciando la sostenibilità è l'unica via. This is the way", immagine Davines Tuteliamo il Mare per i digital PR di mm studio | Screenshot of creator @alancappelligoetz's Instagram Story with ADV content for Davines Italia and Sea Shepherd Italia: in the foreground a man seen from behind wearing a white Sea Shepherd Ghostnet Campaign t-shirt and zebra-print hat sitting on a boat with sea view, in the background the same creator collecting ghost nets from the water, with overlaid text "Missione compiuta! Guardare avanti con fiducia e abbracciando la sostenibilità è l'unica via. This is the way", Davines Tuteliamo il Mare image for mm studio digital PR.
Screenshot della Instagram Story del creator @alancappelligoetz con contenuto ADV per Davines Italia e Sea Shepherd Italia: un membro dell'equipaggio in felpa nera Sea Shepherd con guanti neri rilascia delicatamente un granchio spinoso in un secchio d'acqua a bordo di un'imbarcazione in mare aperto, con il testo sovrapposto "Libertà!" e hashtag #davinesitalia #tuteligiailmare *adv, immagine Davines Tuteliamo il Mare per i digital PR di mm studio | Screenshot of creator @alancappelligoetz's Instagram Story with ADV content for Davines Italia and Sea Shepherd Italia: a crew member in a black Sea Shepherd hoodie with black gloves gently releases a spiny crab into a bucket of water on a boat at open sea, with the overlaid text "Libertà!" and hashtags #davinesitalia #tuteligiailmare *adv, Davines Tuteliamo il Mare image for mm studio digital PR.
Screenshot della Instagram Story del creator @ciaomichiamospinelli con contenuto ADV per Davines Italia e Sea Shepherd Italia: quattro membri dell'equipaggio a bordo di un'imbarcazione tirano a bordo una grande rete fantasma incrostata di alghe e sedimenti dal mare, con testo sovrapposto "Più di 600 metri di rete fantasma. Una rete da pesca che continua a pescare e uccidere sul fondo tutto ciò che trova. Questo è quello che accade ogni giorno sotto i nostri occhi. Grazie @davinesitalia e @sea_shepherd_italia per questa giornata pazzesca 🌊" e hashtag #davinesitalia #tuteligiailmare *ad, immagine Davines Tuteliamo il Mare per i digital PR di mm studio | Screenshot of creator @ciaomichiamospinelli's Instagram Story with ADV content for Davines Italia and Sea Shepherd Italia: four crew members on a boat haul a large ghost net encrusted with algae and sediment out of the sea, with overlaid text "More than 600 meters of ghost net. A fishing net that keeps fishing and killing everything it finds on the seabed. This is what happens every day before our eyes. Thanks @davinesitalia and @sea_shepherd_italia for this amazing day 🌊" and hashtags #davinesitalia #tuteligiailmare *ad, Davines Tuteliamo il Mare image for mm studio digital PR.
Screenshot della Instagram Story del creator @ciaomichiamospinelli con contenuto ADV per Davines Italia: il prodotto Davines BOX/hair&body wash bar holder in packaging bianco a righe lilla appoggiato su una pietra con vista panoramica sul mare e vegetazione verde sullo sfondo, testo sovrapposto "La campagna #tuteligiailmare di @davinesitalia supporta @sea_shepherd_italia donando parte dei ricavi ⚓" con call to action "SCOPRI DI PIÙ" e hashtag #davinesitalia *ad, immagine Davines Tuteliamo il Mare per i digital PR di mm studio | Screenshot of creator @ciaomichiamospinelli's Instagram Story with ADV content for Davines Italia: the Davines BOX/hair&body wash bar holder product in white packaging with lilac stripes resting on a stone with a panoramic sea view and green vegetation in the background, overlaid text "The #tuteligiailmare campaign by @davinesitalia supports @sea_shepherd_italia by donating part of the proceeds ⚓" with call to action "SCOPRI DI PIÙ" and hashtag #davinesitalia *ad, Davines Tuteliamo il Mare image for mm studio digital PR.

Instax

Fill Your World with Joy [March 2023]

For the launch of the new instax mini link 12 camera, we thought of a seeding that would immediately convey joy and good humor; and what could be better than candy?
For a moment we all became children again by making a giant candy-shaped box in which we placed both the camera and the films, then added lollipops, chupa chups and candies of all kinds. The packaging was specially designed to evoke the playful style and pastel colors of the product.
Screenshot della Instagram Story della creator @aifositam con contenuto gift per Instax Fujifilm e mm studio: seeding kit creativo composto dalla scatola regalo Instax Fujifilm "Fill your world with joy" a righe pastello con fiocco bianco, box arancione Fujifilm Instax Mini 12 azzurra, pellicole Instax mini 10x2 e decine di caramelle colorate tipo Fruit Bubble sparse su un letto, con testo sovrapposto "Un po' di zucchero per i tuoi nuovi ricordi – Direi AZZECCATISSIMO! Grazie mille!!!" e tag #gift @instaxitalia @mm.studio.mm, immagine Instax Fill the World with Joy per i digital PR di mm studio | Screenshot of creator @aifositam's Instagram Story with gift content for Instax Fujifilm and mm studio: creative seeding kit consisting of the Instax Fujifilm "Fill your world with joy" pastel striped gift box with white bow, orange Fujifilm Instax Mini 12 light blue camera box, Instax mini 10x2 film pack and dozens of colorful Fruit Bubble candies scattered on a bed, with overlaid text "Un po' di zucchero per i tuoi nuovi ricordi – Direi AZZECCATISSIMO! Grazie mille!!!" and tags #gift @instaxitalia @mm.studio.mm, Instax Fill the World with Joy image for mm studio digital PR.
Screenshot della Instagram Story della creator @anastasiyalazurko con seeding kit Instax Fujifilm e mm studio aperto su un tavolo da pranzo rotondo in legno: box arancione Fujifilm Instax Mini 12 rosa, pellicole Instax mini, centinaia di caramelle colorate tipo Fruit Bubble, lecca lecca a spirale e bigliettino "Fill your world with joy" sparsi sul tavolo, con la scatola regalo Instax a righe pastello aperta a lato, testo sovrapposto "Letteralmente il più bel regalo che io abbia mai ricevuto, per ovvi motivi 🤩 @instaxitalia @mm.studio.mm Grazieee ❤️ – Gli ovvi motivi", immagine Instax Fill the World with Joy per i digital PR di mm studio | Screenshot of creator @anastasiyalazurko's Instagram Story with Instax Fujifilm and mm studio seeding kit unboxed on a round wooden dining table: pink Fujifilm Instax Mini 12 box, Instax mini film pack, hundreds of colorful Fruit Bubble candies, a spiral lollipop and a "Fill your world with joy" card scattered on the table, with the pastel striped Instax gift box opened to the side, overlaid text "Letteralmente il più bel regalo che io abbia mai ricevuto, per ovvi motivi 🤩 @instaxitalia @mm.studio.mm Grazieee ❤️ – Gli ovvi motivi", Instax Fill the World with Joy image for mm studio digital PR.
Screenshot della Instagram Story della creator @camilla_fracasso con seeding kit Instax Fujifilm e mm studio aperto su un tavolo bianco: box arancione Fujifilm Instax Mini 12 lilla, pellicole Instax mini, centinaia di caramelle colorate tipo Fruit Bubble e un lecca lecca sparsi sul tavolo con la scatola regalo Instax aperta sullo sfondo, testo sovrapposto "@instaxitalia & @mm.studio.mm Grazie non vedo l'ora di scattare tantissime foto 🌀 GIFT 🌀", immagine Instax Fill the World with Joy per i digital PR di mm studio | Screenshot of creator @camilla_fracasso's Instagram Story with Instax Fujifilm and mm studio seeding kit unboxed on a white table: orange Fujifilm Instax Mini 12 lilac camera box, Instax mini film pack, hundreds of colorful Fruit Bubble candies and a lollipop scattered on the table with the open Instax gift box in the background, overlaid text "@instaxitalia & @mm.studio.mm Grazie non vedo l'ora di scattare tantissime foto 🌀 GIFT 🌀", Instax Fill the World with Joy image for mm studio digital PR.
Screenshot della Instagram Story del creator @fabriziocolica con seeding kit Instax Fujifilm e mm studio: un uomo con capelli castani legati in uno chignon, barba corta e felpa grigia sherpa sorridente mentre tiene in mano e osserva la scatola regalo Instax Fujifilm "Fill your world with joy" a righe pastello con doppio fiocco bianco, con bolla da imballaggio rosa sullo sfondo, testo sovrapposto "@mm.studio.mm @instaxitalia", immagine Instax Fill the World with Joy per i digital PR di mm studio | Screenshot of creator @fabriziocolica's Instagram Story with Instax Fujifilm and mm studio seeding kit: a man with dark hair tied in a bun, short beard and grey sherpa hoodie smiling while holding and looking at the Instax Fujifilm "Fill your world with joy" pastel striped gift box with double white bow, with pink bubble wrap packaging in the background, overlaid text "@mm.studio.mm @instaxitalia", Instax Fill the World with Joy image for mm studio digital PR.