BRITA names Millie Bobby Brown as first Global Brand Ambassador, launching “Own Your Thing” campaign

May 2026 01.05.26

Donna sorridente seduta su un divano rosa con due cani, tiene in mano un bicchiere d'acqua accanto alla caraffa filtrante BRITA, davanti a una grande vetrata affacciata sul verde / Smiling woman seated on a pink sofa with two dogs, holding a glass of water next to a BRITA filter jug, in front of a large window overlooking greenery

BRITA, a global leader in water filtration, has chosen celebrated actress and entrepreneur Millie Bobby Brown as its first Global Brand Ambassador, launching the international campaign “Own Your Thing.” The collaboration aims to transform daily hydration from a simple necessity into a cornerstone of modern self-care, focusing on balance and well-being.

Through short films and intimate digital content far removed from artificial glamour, the campaign showcases Brown in her real routine, highlighting how small, mindful rituals help manage a hectic life. The actress, an icon of authenticity and independence for the new generation, embraced the project because it reflects her personal values. With this partnership, BRITA aims to spread a message of sustainable and accessible hydration, consolidating the brand as a true lifestyle name in over seventy countries.