Davines renews its collaboration with mm studio, extending the mandate to Global coordination

Davines, the internationally recognized Italian professional haircare brand, renews and expands its collaboration with mm studio as the brand enters a new chapter in its storytelling, expressed through the new tagline “For a Good Life”. After supporting Davines across Media Relations, PR and Digital PR in the Italian market, mm studio now takes on a Global role, becoming a strategic coordination hub for the brand’s international communication activities.

The new mandate marks the natural evolution of a long-standing collaboration, built over the years through press office projects, digital activations, events, special projects and initiatives designed to bring Davines’ identity to life. A brand that brings together professional quality, innovation and haircare culture with a vision of beauty as a positive force — one that can contribute to the wellbeing of people, communities and Nature.

As Global PR Hub, mm studio will support Davines Global in identifying strategic PR opportunities, coordinating selected initiatives across different markets and aligning the brand’s global priorities with the work developed by local teams and PR agencies in each country. An integrated approach designed to strengthen Davines’ international storytelling, while preserving the specificity and impact of local activations.