Natura chooses mm studio for Media Relations activities in Italy

Natura, the Spanish brand founded in Barcelona in 1992, has appointed mm studio to manage its Media Relations activities in the Italian market. With a universe spanning fashion, accessories, home, wellness, gifting and lifestyle, Natura stands out for its eclectic, positive and distinctive identity, built around a free, curious and unconventional idea of everyday life.

The collaboration with mm studio aims to strengthen the brand’s positioning among Italian media, enhancing its ability to connect with different audiences through cross-category products, collections and stories. Press office activities will focus on building targeted relationships with lifestyle, fashion, design and consumer editors, with the goal of expanding the brand’s visibility and consolidating its presence within the Italian editorial landscape.

Through a strategic approach to Media Relations, mm studio will support Natura in developing a narrative consistent with its world: spontaneous, colourful, accessible and contemporary.