Fotografia editoriale still life in formato orizzontale/landscape del “Press Day” organizzato da mm studio: dettaglio concettuale e creativo con estetica minimal contemporanea — in primo piano una stampante nera mentre stampa un foglio bianco con la scritta calligrafica blu “NORMALIZE PROCRASTINATION” accompagnata da annotazioni manoscritte in corsivo; la composizione gioca con typography design, carta stampata e oggetti da ufficio trasformati in elemento editoriale dal forte impatto visivo; la luce morbida e i toni neutri enfatizzano il contrasto tra il nero opaco della stampante e il bianco del foglio, creando un’atmosfera artistica e sperimentale tipica degli eventi creativi firmati mm studio, immagine del Press Day per mm studio | Horizontal/landscape editorial still life photograph of the “Press Day” organized by mm studio: conceptual and creative detail with a contemporary minimalist aesthetic — in the foreground a black printer is shown printing a white sheet featuring the blue hand-lettered phrase “NORMALIZE PROCRASTINATION” accompanied by handwritten cursive notes; the composition plays with typography design, printed paper and office objects transformed into a visually impactful editorial element; the soft lighting and neutral tones emphasize the contrast between the matte black printer and the white paper, creating an artistic and experimental atmosphere typical of mm studio creative events, Press Day image for mm studio.

mm studio Press Day

FW 25-26 Collections Presentation

1 May 2024

Via Bartolomeo Eustachi 7, Milan

The concept of the press day revolved around graphology, offering guests an immersive and distinctive experience. Attendees were invited to enjoy one-to-one graphology consultations with expert Chiara Della Costa, creating a moment of personal discovery within the event.
The entire set-up was designed around graphology-inspired elements, featuring posters, notebooks, and paper letters adorned with playful statements expressed through a variety of letterings and fonts. mm studio clients’ collections and products were showcased through a curated mix of fixed furnishings and foam modules in different shapes, colors, and sizes, contributing to a dynamic and visually engaging environment.
The event welcomed a selected audience, with a total attendance of 209 guests.

Graphology press day — the mm studio edition in Milan

The mm studio press day, by the Milan-based PR and communication agency, presented the collections and product launches of the brands supported by the agency through a concept dedicated to graphology, shaping an immersive and distinctive experience designed to actively engage the guests.

Concept and experience

The press day was built around the world of graphology, offering guests the opportunity to take part in one-to-one graphology consultations with expert Chiara Della Costa. An unusual format, capable of combining editorial storytelling with direct interaction, creating moments of personal discovery and real connection between the guests and the identity of the brands presented.

Set design

The set design was developed from visual references linked to the world of graphology, with posters, notebooks and handwritten letters enriched by ironic, light-hearted phrases, declined through a variety of lettering and fonts. The collections and products of mm studio’s clients were enhanced by a curated mix of fixed furniture and foam modules in different shapes, colours and sizes, helping to define a dynamic and visually consistent space. The event fits into the mm studio methodology for Press Day and connects with our Special Projects.

Results and attendance

This press day was more than an event: an invitation to reflect on the languages of writing as a tool of storytelling and identity. The event welcomed a selected audience of press, opinion leaders and creators, with a total of 209 guests attending. To learn more about our approach visit our about page or explore our other projects in Special Projects, or write to us through our contact page. Return to the mm studio homepage to explore the whole site.

Fotografia editoriale in formato verticale/portrait del “Press Day” organizzato da mm studio: installazione artistica tipografica con atmosfera ironica e contemporanea — una parete arancione intensa fa da sfondo a una composizione di poster, fogli stampati e messaggi calligrafici sparsi a terra e sovrapposti verticalmente in stile collage; tra le frasi visibili compaiono slogan ironici e motivational statements come “TELL the TRUTH and RUN.”, “I’M NOT LAZY, I’M ON ENERGY-SAVING MODE”, “certified DELULU” e “I’M NOT BOSSY, I JUST HAVE BETTER IDEAS!”; i fogli bianchi e beige con lettering blu e grigio creano un’estetica editoriale sperimentale che richiama il graphic design indipendente e le installazioni artistiche contemporanee; la luce calda enfatizza il contrasto cromatico tra il fondo arancione e i materiali cartacei, immagine del Press Day per mm studio | Vertical/portrait editorial photograph of the “Press Day” organized by mm studio: typographic art installation with an ironic and contemporary atmosphere — a vivid orange wall serves as the backdrop for a composition of posters, printed sheets and handwritten messages scattered on the floor and layered vertically in a collage-like arrangement; visible phrases include ironic and motivational statements such as “TELL the TRUTH and RUN.”, “I’M NOT LAZY, I’M ON ENERGY-SAVING MODE”, “certified DELULU” and “I’M NOT BOSSY, I JUST HAVE BETTER IDEAS!”; the white and beige papers with blue and grey lettering create an experimental editorial aesthetic inspired by independent graphic design and contemporary art installations; the warm lighting enhances the chromatic contrast between the orange background and the paper materials, Press Day image for mm studio.
Fotografia editoriale in formato verticale/portrait del “Press Day” organizzato da mm studio: dettaglio lifestyle e stationery con atmosfera calda e creativa — primo piano di un tavolo bianco ricoperto da fogli, cartoncini e lettere scritte a mano mentre una donna dai lunghi capelli biondi, con cardigan bianco, camicia a righe lilla e rosse e collana di perle, indica un messaggio calligrafico con le dita dalle unghie rosso acceso; sul tavolo sono presenti penne dorate, buste e materiali cartacei disposti in modo spontaneo e minimale, evocando un laboratorio creativo o una sessione di scrittura editoriale; la luce soffusa dai toni caldi enfatizza l’estetica elegante e intima della scena, immagine del Press Day per mm studio | Vertical/portrait editorial photograph of the “Press Day” organized by mm studio: lifestyle and stationery detail with a warm creative atmosphere — close-up of a white table covered with sheets, cards and handwritten letters while a blonde woman wearing a white cardigan, a lilac-and-red striped shirt and a pearl necklace points at a handwritten message with bright red polished nails; on the table golden pens, envelopes and paper materials are casually arranged in a spontaneous minimalist composition, evoking a creative workshop or editorial writing session; the soft warm lighting enhances the elegant intimate aesthetic of the scene, Press Day image for mm studio.
Fotografia editoriale in formato verticale/portrait del “Press Day” organizzato da mm studio: scena lifestyle contemporanea con estetica ironica e social-oriented — un grande specchio verticale riflette un giovane uomo con cappellino nero e camicia check oversize mentre fotografa la scena con il proprio smartphone; sullo specchio è scritta in blu la frase “I’M NOT LAZY, I’M ON ENERGY-SAVING MODE”, elemento tipografico dal tono ironico e motivazionale che richiama il concept creativo dell’evento; sullo sfondo altre persone si muovono all’interno dello spazio dal design caldo e minimal, con scaffali e oggetti lifestyle illuminati da luce naturale soffusa; l’immagine combina self-reflection, social culture e graphic typography in una composizione spontanea e fashion editoriale, immagine del Press Day per mm studio | Vertical/portrait editorial photograph of the “Press Day” organized by mm studio: contemporary lifestyle scene with an ironic social-oriented aesthetic — a large vertical mirror reflects a young man wearing a black cap and oversized check shirt while taking a photo with his smartphone; written in blue on the mirror is the phrase “I’M NOT LAZY, I’M ON ENERGY-SAVING MODE”, a typographic element with an ironic motivational tone reflecting the creative concept of the event; in the background other people move through the warm minimalist-designed space featuring shelves and lifestyle objects illuminated by soft natural light; the image combines self-reflection, social culture and graphic typography in a spontaneous fashion-editorial composition, Press Day image for mm studio.
Fotografia editoriale in formato verticale/portrait del “Press Day” organizzato da mm studio: dettaglio lifestyle e hospitality con atmosfera elegante e cinematografica — una persona vestita con camicia scura tiene un vassoio bianco minimal con due cocktail serviti in bicchieri coupe trasparenti contenenti drink dorati con ghiaccio; la scena è illuminata da una calda luce naturale proveniente da una finestra sullo sfondo che crea riflessi morbidi e silhouette delicate, mentre una sedia dal design contemporaneo sfocata completa l’ambiente sofisticato; la composizione minimal e i toni caldi evocano un’esperienza esclusiva e curatoriale tipica degli eventi creativi firmati mm studio, immagine del Press Day per mm studio | Vertical/portrait editorial photograph of the “Press Day” organized by mm studio: lifestyle and hospitality detail with an elegant cinematic atmosphere — a person dressed in a dark shirt holds a minimalist white tray carrying two cocktails served in transparent coupe glasses filled with golden drinks and ice; the scene is illuminated by warm natural light coming from a background window, creating soft reflections and delicate silhouettes, while a blurred contemporary-designed chair completes the sophisticated setting; the minimalist composition and warm tones evoke an exclusive curated experience typical of mm studio creative events, Press Day image for mm studio.
Fotografia editoriale in formato verticale/portrait del “Press Day” organizzato da mm studio: scena showroom lifestyle e fashion display con atmosfera luminosa e sofisticata — un ambiente minimal ed elegante con parquet in legno chiaro ospita una selezione curata di capi femminili appesi su uno stand bianco, tra cui abiti floreali leggeri e un mini dress giallo con maxi fiocco; accanto allo stand un grande specchio organico con scritta blu “I’M NOT BOSSY, I JUST HAVE BETTER IDEAS!” richiama il concept ironico e tipografico dell’evento; sulla sinistra una libreria modulare metallica espone prodotti beauty e libri dal packaging minimal, mentre in primo piano un divano in velluto blu scuro e un tavolino in vetro e ottone con vaso decorativo completano l’estetica contemporanea e curatoriale dello spazio; la luce naturale soffusa proveniente dalle tende bianche crea un mood caldo, fashion editoriale e raffinato, immagine del Press Day per mm studio | Vertical/portrait editorial photograph of the “Press Day” organized by mm studio: lifestyle showroom and fashion display scene with a bright sophisticated atmosphere — a minimalist elegant interior with light wooden parquet flooring showcases a curated selection of womenswear garments hanging on a white rack, including delicate floral dresses and a yellow mini dress with an oversized bow; beside the rack a large organic-shaped mirror featuring the blue phrase “I’M NOT BOSSY, I JUST HAVE BETTER IDEAS!” recalls the ironic typographic concept of the event; on the left a modular metal shelving unit displays beauty products and books with minimalist packaging, while in the foreground a dark blue velvet sofa and a brass-and-glass side table with a decorative vase complete the contemporary curated aesthetic of the space; the soft natural light filtering through white curtains creates a warm refined fashion-editorial mood, Press Day image for mm studio.
Fotografia editoriale in formato verticale/portrait del “Press Day” organizzato da mm studio: scena showroom fashion e product display con estetica minimal contemporanea — una selezione di scarpe femminili dal design elegante è esposta su pedane geometriche color crema e verde salvia all’interno di uno spazio luminoso con parquet a spina di pesce; tra i modelli presenti slingback, décolleté e ballerine in tonalità metalliche oro, azzurro polvere, nero e stampa animalier; sulla sinistra un grande specchio a terra riflette una libreria modulare dorata ricca di prodotti beauty e la frase scritta in blu “I’M NOT LAZY, I’M ON ENERGY-SAVING MODE”, elemento tipografico che richiama il concept ironico dell’evento; la luce naturale calda e l’allestimento essenziale valorizzano il mood fashion editoriale e curatoriale della scena, immagine del Press Day per mm studio | Vertical/portrait editorial photograph of the “Press Day” organized by mm studio: fashion showroom and product display scene with a contemporary minimalist aesthetic — a selection of elegant womenswear shoes is showcased on geometric cream and sage green platforms inside a bright interior featuring herringbone wooden flooring; displayed styles include slingbacks, pumps and ballet flats in metallic gold, powder blue, black and animal-print finishes; on the left a large floor mirror reflects a golden modular shelving unit filled with beauty products along with the blue phrase “I’M NOT LAZY, I’M ON ENERGY-SAVING MODE”, a typographic element recalling the event’s ironic concept; the warm natural light and essential styling enhance the curated fashion-editorial mood of the scene, Press Day image for mm studio.