Special Projects mm Studio — Events, Installations and Brand Activations in Milan

Special Projects mm Studio represent the creative core of our PR and communications agency in Milan. They are bespoke projects that combine strategy, production and design to turn a product or brand launch into a memorable experience. We mainly work with clients in the beauty, fashion and lifestyle sectors, curating every phase: from creative concept to supplier selection, from setup to guest management.

The Special Projects mm Studio category includes different types of activities. We organise product launch events, openings, press days and pop-up stores. We curate urban installations and temporary setups in iconic city locations, such as the transformation of the newsstand in Piazza XXIV Maggio in Milan for EspressOh. We create guerrilla marketing case studies that go viral on social media, exclusive influencer weekends, brand activations and art direction projects that inspire other brands in the industry.

Every Special Projects mm Studio campaign is designed to generate media coverage, engagement and positioning. We combine media relations, digital PR, talent management and social media management to amplify the reach of each project. Our approach aligns with the best practices recognised by PRCA, the Public Relations and Communications Association, and follows the industry standards published by the Art Directors Club.

This page gathers all Special Projects mm Studio produced to date. Browse the gallery to discover the complete case studies of each project, with details on strategy, production, services involved and results achieved. We collaborate with Italian and international brands looking for distinctive communication that leaves a mark.