Shopper bianche brandizzate "adesso" allineate su un tavolo di legno, davanti a una libreria di libri d'arte (Matisse, Richter) / White "adesso" branded shopping bags lined up on a wooden table, in front of a shelf of art books (Matisse, Richter).

Adesso Beauty

Hydra-Lift Launch

01/11/2025 — Milan, IT

To celebrate the launch of the new Hydra Lift hand cream, we brought Adesso into the historic Libreria Bocca, nestled within Milan’s iconic Galleria Vittorio Emanuele II—an environment that naturally reflects the brand’s philosophy and sense of beauty. The concept was designed to highlight the product’s fast-absorbing formula through a simple, everyday gesture: applying the cream and immediately returning to browsing a book, with no interruption. Guests were invited to experience the product in a spontaneous and engaging way, seamlessly aligned with the space. To enrich the atmosphere, signature cocktails and live piano music accompanied the afternoon and evening, creating an elegant and immersive experience.

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  • MEDIA RELATIONS
  • DIGITAL PR
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Espositore adesso con poster "Less steps, more glow", specchio e prodotti skincare sotto una campana di vetro in libreria / Adesso display with a "Less steps, more glow" poster, a mirror and skincare products under a glass cloche in a bookshop.
Prodotti skincare adesso disposti su una mensola di legno davanti a una libreria di volumi d'arte / Adesso skincare products arranged on a wooden shelf in front of a shelf of art books.
Mani che suonano un pianoforte verticale nero durante l'evento adesso, con libri sullo sfondo / Hands playing a black upright piano during the adesso event, with books in the background.
Cameriere che porta un vassoio dorato con calici di spumante tra gli ospiti dell'evento adesso / Waiter carrying a gold tray with glasses of sparkling wine among the guests at the adesso event.