Parete rossa illuminata con la grande scritta "BORN TO STAND OUT®" lungo una scala / Illuminated red wall with the large "BORN TO STAND OUT®" lettering along a staircase.

BTSO

Raw Seduction Event

01/09/2024 — Milan, IT

For the launch of BTSO's new fall fragrances, we created a take over of a sex shop to communicate the intrinsic value of the brand: who fucking cares?

The set-up alternated between erotic objects and fragrances with an irreverent flavor. L'animal, Naked Laundry, and Filthy Musk were “discovered” through a tactile sensory pathway: 3 mystery boxes contained elements that referenced the notes of the fragrances.

Services

  • MEDIA RELATIONS
  • DIGITAL PR
  • PRODUCTION
  • ART DIRECTION
Visit website
Bancone scuro con cofanetti di profumo rossi Born To Stand Out e insegna a forma di scarpa sospesa durante l'evento / Dark counter with red Born To Stand Out perfume boxes and a hanging shoe-shaped sign during the event.
Tavolino tondo con vaso bianco e rose rosse e la scritta "Sex, Drugs & Perfumes", in uno store con insegna al neon sullo sfondo / Round table with a white vase of red roses and the wording "Sex, Drugs & Perfumes", in a store with a neon sign in the background.
Addetto che prepara i flaconi di profumo Born To Stand Out su espositori bianchi e rossi durante l'evento / Staff member arranging Born To Stand Out perfume bottles on red and white displays during the event.
Still life del profumo "L'Animal" di Born To Stand Out su superficie riflettente con luci rosse / Still life of the Born To Stand Out "L'Animal" perfume on a reflective surface with red lighting.
Cameriere con grembiule "BORN TO STAND OUT®" che serve un vassoio di pasticcini durante l'evento / Waiter wearing a "BORN TO STAND OUT®" apron serving a tray of pastries during the event.
Donna in abito rosso lucido davanti a una vetrina con la scritta "BORN TO STAND OUT®" / Woman in a glossy red dress in front of a shop window with the "BORN TO STAND OUT®" lettering.