Caudalie
Vinoperfect push
We curated the event to spotlight Caudalie’s bestseller: the Vinoperfect Anti-Dark Spot Serum. The venue, with its clean, metallic and almost clinical aesthetic, provided the ideal setting to convey the identity of the French brand: scientific, minimalist and effective.
The experience was designed to guide influencers through three key moments: first, a discovery of the brand’s heritage, including a wine tasting featuring wine produced by the brand owner’s estate; then, an introduction to Caudalie’s hero products and the full Vinoperfect line; and finally, a one-to-one consultation with expert dermatologists, at the end of which each guest received a personalized medical prescription.
The experience was designed to guide influencers through three key moments: first, a discovery of the brand’s heritage, including a wine tasting featuring wine produced by the brand owner’s estate; then, an introduction to Caudalie’s hero products and the full Vinoperfect line; and finally, a one-to-one consultation with expert dermatologists, at the end of which each guest received a personalized medical prescription.
Services
- PRODUCTION
- ART DIRECTION
