Eucerin
Unlock the new era of aging
To mark the launch of Eucerin’s new Hyaluron-Filler + Elasticity Ultra-Light Day SPF50, we designed the brand’s European launch event in Milan, hosted at the Circolo Filologico Milanese.
The creative concept was inspired by gold, reflecting the product line the cream belongs to, and more specifically by the idea of a vault: a place where Eucerin’s secrets had been kept until that moment, ready to be revealed to a selected group of influencers from across Europe.
The atmosphere balanced elegance and scientific precision. Inside the custom-built vault, guests were invited to experience an immersive journey dedicated to discovering the hero product.
After a welcome cocktail and a speech by the Eucerin team, guests moved upstairs for a gala dinner in a highly atmospheric and evocative setting.
Alongside the event, we developed an OOH activation across Milan, which included the customization of a city tram, bus shelters, and MUPI placements, extending the visibility of the launch beyond the event space and into the urban landscape.
The creative concept was inspired by gold, reflecting the product line the cream belongs to, and more specifically by the idea of a vault: a place where Eucerin’s secrets had been kept until that moment, ready to be revealed to a selected group of influencers from across Europe.
The atmosphere balanced elegance and scientific precision. Inside the custom-built vault, guests were invited to experience an immersive journey dedicated to discovering the hero product.
After a welcome cocktail and a speech by the Eucerin team, guests moved upstairs for a gala dinner in a highly atmospheric and evocative setting.
Alongside the event, we developed an OOH activation across Milan, which included the customization of a city tram, bus shelters, and MUPI placements, extending the visibility of the launch beyond the event space and into the urban landscape.
Services
- DIGITAL PR
- PRODUCTION
- ART DIRECTION
