Chiosco "Marlè" trasformato in pop-up NÉO Make Up, con maxi-foto di un viso e prodotti esposti su mensola iridescente / "Marlè" newsstand turned into a NÉO Make Up pop-up, with an oversized face photo and products displayed on an iridescent shelf.

NEO MAKE UP x Marlè Magazine

Marlè Newsstand

01/10/2025 — Milan, IT

In collaboration with Marlè Magazine, we took over the Marlé newsstand, transforming it into a branded pop-up experience dedicated to NEO MAKE UP.

The activation invited visitors to discover and test the products firsthand, purchase them online on site, and receive exclusive gifts. Over the three-day pop-up, the newsstand became a temporary touchpoint for the brand, bringing its universe into the heart of the city through a highly visible and interactive format.

To further amplify the project, a private event was hosted for a selected group of influencers and content creators.

Services

  • MEDIA RELATIONS
  • DIGITAL PR
  • PRODUCTION
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Veduta laterale dell'edicola con tenda rossa "Marlè" e logo NÉO Make Up lungo una via alberata / Side view of the newsstand with the red "Marlè" awning and the NÉO Make Up logo along a tree-lined street.
Vetrina del pop-up NÉO Make Up con prodotti su mensola iridescente, specchio rosa e maxi-foto di un viso sullo sfondo / NÉO Make Up pop-up window with products on an iridescent shelf, a pink mirror and an oversized face photo in the background.
Facciata dell'edicola NÉO Make Up con tre maxi-pannelli: due ritratti e una texture rosa di prodotto al centro / NÉO Make Up newsstand façade with three large panels: two portraits and a pink product texture in the centre.
Tavolino allestito davanti all'edicola con prodotti NÉO, finger food, dolcetti e drink, sotto la tenda "Marlè" / Table set in front of the newsstand with NÉO products, finger food, sweets and drinks, under the "Marlè" awning.
Gadget NÉO "The Glow Club" — felpe, cappellini rosa e pochette — esposti su mensola con fumetti "La Marlè" sullo sfondo / NÉO "The Glow Club" merch — sweatshirts, pink caps and pouches — displayed on a shelf with "La Marlè" comics in the background.
Volantini illustrati "Le 4 regole di Marlè" di NÉO Make Up impilati su uno sgabello accanto a un tavolino con tovaglia rosa / Illustrated "Le 4 regole di Marlè" NÉO Make Up flyers stacked on a stool next to a table with a pink tablecloth.