Paula's Choice
30th Birthday
To celebrate 30 years of Paula’s Choice, we started with a ’90s-inspired concept, paying homage to the decade the brand was born in. The chosen venue perfectly matched the vibe — both in atmosphere and design.
Live music by Popa set the mood, adding energy and personality throughout the event.
The styling featured custom coasters and window decals inspired by a fun, birthday-themed aesthetic, while the cocktail menu was a creative nod to the brand’s four all-time bestsellers.
Live music by Popa set the mood, adding energy and personality throughout the event.
The styling featured custom coasters and window decals inspired by a fun, birthday-themed aesthetic, while the cocktail menu was a creative nod to the brand’s four all-time bestsellers.
Services
- MEDIA RELATIONS
- DIGITAL PR
- PRODUCTION
- ART DIRECTION
