Paula's Choice
7% Ectoin Booster Launch
To mark the launch of Paula’s Choice 7% Ectoin Booster, we produced a technical and educational event designed to explain the product, its functions, and its dermocosmetic benefits.
Inspired by the booster’s milky texture, we developed a creative concept that moved away from traditional beauty codes, transforming this sensorial detail into the core of the experience. The event took place at Risoelatte, an iconic location in the heart of Milan, chosen for its strong connection to the world of milk and its ability to reflect the product’s delicate yet distinctive identity.
The launch was also supported by a dedicated seeding activity, extending the product experience beyond the event.
Inspired by the booster’s milky texture, we developed a creative concept that moved away from traditional beauty codes, transforming this sensorial detail into the core of the experience. The event took place at Risoelatte, an iconic location in the heart of Milan, chosen for its strong connection to the world of milk and its ability to reflect the product’s delicate yet distinctive identity.
The launch was also supported by a dedicated seeding activity, extending the product experience beyond the event.
Services
- MEDIA RELATIONS
- DIGITAL PR
- PRODUCTION
- ART DIRECTION
