Persona che attraversa un marciapiede cittadino con la scritta promozionale Weekend Max Mara "Who are you today?" e un QR code stampati a terra / Person crossing a city pavement with the Weekend Max Mara promotional message "Who are you today?" and a QR code printed on the ground.

Weekend Max Mara

Who Are You Today?

01/02/2024 — Milan, IT

In order to promote and carry out a drive to store during a Weekend Max Mara brand promotion, we created a guerrilla campaign using Greengraffiti® paintings, placed at strategic points in the city.

The graffiti featured the claim and a reference to the landing page through which you could obtain a secret code to collect your gift in store.

Services

  • PRODUCTION
  • ART DIRECTION
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