Yepoda
Flower Bar Valentine's Day
To celebrate Valentine’s Day, we partnered with Yepoda to transform its Milan store, The Yepoda Haus, into a welcoming and playful Flower Bar, designed to engage passersby and invite them into the brand’s world. On February 13th and 14th, visitors were gifted a flower, a selection of product samples, and a complimentary matcha—simple yet thoughtful gestures that reflect Yepoda’s approach, rooted in care and everyday beauty rituals.
The experience extended beyond the store itself: guests waiting in line were entertained with custom crossword puzzles and games, turning waiting time into a light and enjoyable moment. This detail helped foster a sense of community and anticipation around the activation.
By combining gifting, entertainment, and a warm, accessible atmosphere, the initiative successfully drove foot traffic and strengthened brand awareness, positioning Yepoda as an experiential brand that feels close to its community.
The experience extended beyond the store itself: guests waiting in line were entertained with custom crossword puzzles and games, turning waiting time into a light and enjoyable moment. This detail helped foster a sense of community and anticipation around the activation.
By combining gifting, entertainment, and a warm, accessible atmosphere, the initiative successfully drove foot traffic and strengthened brand awareness, positioning Yepoda as an experiential brand that feels close to its community.
Services
- PRODUCTION
- ART DIRECTION
