Zalando
Zalando Bellezza
For Zalando, we organised “Zalando Bellezza”, a special Sanremo viewing event hosted at the iconic Arci Bellezza in Milan during the Festival’s Covers Night. The project brought together fashion, lifestyle and beauty media to celebrate one of Italy’s most iconic pop culture moments in a lively and unconventional setting.
We integrated the event within the well-known Sanremo Bellezza format, curated by Disco Pianobar, combining the live broadcast of the Festival with karaoke sessions, live music and spontaneous performances.
Throughout the evening, guests were encouraged to actively participate, taking on the role of the “Zalando Jury” and voting on the best looks and performances from the show.
We managed the project across the board, from creative concept and media invitations to production, guest experience and on-site coordination, creating an engaging and memorable activation for the attending press.
We integrated the event within the well-known Sanremo Bellezza format, curated by Disco Pianobar, combining the live broadcast of the Festival with karaoke sessions, live music and spontaneous performances.
Throughout the evening, guests were encouraged to actively participate, taking on the role of the “Zalando Jury” and voting on the best looks and performances from the show.
We managed the project across the board, from creative concept and media invitations to production, guest experience and on-site coordination, creating an engaging and memorable activation for the attending press.
Services
- MEDIA RELATIONS
- PRODUCTION
- ART DIRECTION
