Zalando

For Zalando, we brought to life “Casa Zalando,” a Sanremo Festival watching party hosted in a private venue in Milan. An intimate yet highly engaging gathering designed to bring together fashion and lifestyle press, celebrating one of Italy’s most iconic pop culture moments while connecting with the campaign “What do I wear for your stage.”

The space was conceived as a contemporary living room, where the live broadcast came to life across multiple screens, set against a backdrop of live cooking, convivial moments and a carefully curated atmosphere.

To make the evening even more dynamic, we introduced “Fantazalando,” an interactive format hosted by talents Elena and Noemi Mariani. Inspired by the increasingly participatory (and playful) nature of Sanremo, the format turned guests into active participants: through predictions, points and small challenges, journalists helped shape a shared, light-hearted and engaging experience.