080 Barcelona Fashion entrusts mm studio with press and influencer trip management, spotlighting LOLA CASADEMUNT

October 2025 01.10.25

Scatto runway realizzato durante 080 Barcelona Fashion per la sfilata di LOLA CASADEMUNT: protagonista una modella in passerella che indossa un look d’impatto caratterizzato da stampe ondulate multicolor, silhouette fluide e dettagli sartoriali contemporanei che esprimono l’identità energica e sofisticata del brand. La fotografia cattura il momento centrale dello show attraverso una composizione dinamica e cinematografica, valorizzando il ritmo della passerella, le luci sceniche e l’atmosfera internazionale della fashion week catalana. L’immagine racconta non solo la collezione, ma anche il posizionamento fashion di LOLA CASADEMUNT all’interno del calendario di 080 Barcelona Fashion, evento durante il quale mm studio ha curato l’organizzazione del viaggio stampa e influencer coinvolgendo media e talent internazionali. Attraverso una strategia integrata di influencer relations, press coverage e contenuti digitali, il progetto ha amplificato la visibilità dello show e rafforzato la presenza del brand nel panorama moda contemporaneo. Produzione PR e media relations firmate mm studio per LOLA CASADEMUNT | Runway image captured during 080 Barcelona Fashion for the LOLA CASADEMUNT fashion show: the photograph features a model walking the runway in a striking look defined by multicolored wave prints, fluid silhouettes and contemporary tailoring details that express the brand’s energetic and sophisticated identity. The image captures the core moment of the show through a dynamic cinematic composition, highlighting the rhythm of the runway, dramatic lighting and the international atmosphere of Barcelona’s fashion week. Beyond showcasing the collection itself, the photograph reflects LOLA CASADEMUNT’s positioning within the official 080 Barcelona Fashion calendar, where mm studio curated the press and influencer trip involving selected international media and talents. Through an integrated strategy combining influencer relations, press coverage and digital storytelling, the project amplified the visibility of the show and strengthened the brand’s presence within the contemporary fashion landscape. PR production and media relations by mm studio for LOLA CASADEMUNT.

On the occasion of 080 Barcelona Fashion, mm studio managed the organization of a press and influencer trip, engaging a curated selection of international media and talents to experience the Barcelona fashion week firsthand.
During the event, special focus was placed on LOLA CASADEMUNT, a mm studio client and key highlight of the official schedule with its runway show. In this context, selected influencers were brought in specifically for the brand, with the aim of amplifying the show’s visibility and strengthening its positioning.
The initiative combined experience and storytelling, offering guests exclusive access to key moments of the week and fostering authentic and relevant content creation.
As part of the project, mm studio also oversaw press and digital coverage, maximizing exposure across media outlets and social platforms.