Zalando presents the Beauty Trends 2026 through an immersive experience

July 2026 01.07.26

Allestimento espositivo beauty con tende bianche sfumate di rosso appese a strutture circolari e prodotti cosmetici su piedistalli bianchi, accanto a una parete nera con la scritta "Six beauty trends" / Beauty exhibition setup with white curtains dip-dyed in red hanging from circular frames and cosmetic products on white pedestals, next to a black wall reading "Six beauty trends"

For its first Beauty Press Day in Italy, Zalando took over the industrial setting of Riviera in Milan to introduce the Italian press to its Beauty Trends 2026 through an immersive journey combining product discovery, research and visual storytelling.

Guests were invited to explore six trends set to shape the future of beauty: Skin Barrier Health, Prejuvenation, Ultra-Glossed Lips, Skinification of Hair, Glass Hair and Performance Beauty. Each trend was brought to life through immersive installations, curated product selections and a dedicated audio narrative, turning industry insights into an engaging and tangible experience.

Held across two dedicated sessions for selected groups, the event created space for meaningful conversations with leading Italian beauty and lifestyle media. A digital press kit featuring product guides, still-life images and visual mood content completed the experience, providing editors with all the materials needed to continue the story beyond the event.