Sponda Ostuni: The Media Launch of a New Design and Lifestyle Destination

July 2026 01.07.26

Bicchiere di matcha latte freddo accanto a una guida di viaggio gialla "A Week Abroad – Puglia, Italy" su un tavolo di legno chiaro illuminato dal sole / Glass of iced matcha latte next to a yellow travel guide "A Week Abroad – Puglia, Italy" on a sunlit light wood table

For the launch of Sponda, a new concept store in the heart of Ostuni, we managed press office and media relations activities with the aim of positioning the project within the Italian design, lifestyle and hospitality landscape.

Our work focused on developing a narrative that would highlight the identity of the space, its curatorial approach and its strong connection to the local area. The news was presented to a carefully selected group of industry magazines and publications through tailored media pitching and the distribution of dedicated press materials.

Direct engagement with journalists, editors and industry professionals helped generate interest around the opening and increase the concept store’s visibility, strengthening its positioning as a new destination in Ostuni.