espressOh x SUNNEI – SS25

September 2024 20.09.24

Scatto editoriale realizzato durante la Milano Fashion Week per la collaborazione tra espressOh e SUNNEI in occasione della sfilata SS25: in primo piano una selezione di prodotti make-up e skincare espressOh disposti ordinatamente su una postazione backstage, tra correttori, illuminanti, lip treatment e prodotti glow dal packaging contemporaneo e distintivo. L’immagine racconta l’estetica fresca, inclusiva e non convenzionale che accomuna i due brand, traducendo visivamente il concept beauty sviluppato per la sfilata sotto la direzione della Make Up Artist Camilla Romagnoli. Texture leggere, finish luminosi e tonalità naturali riflettono l’approccio autentico scelto per valorizzare la bellezza reale dei modelli durante lo show celebrativo per il decimo anniversario di SUNNEI. Lo scatto unisce linguaggio fashion e beauty contemporaneo attraverso una composizione pulita, dinamica e fortemente editoriale. Produzione e media relations firmate mm studio per espressOh x SUNNEI | Editorial backstage shot created during Milan Fashion Week for the collaboration between espressOh and SUNNEI for the SS25 runway show: featured in the foreground is a curated selection of espressOh make-up and skincare products arranged on a backstage beauty station, including concealers, highlighters, lip treatments and glow products with contemporary and recognizable packaging. The image reflects the fresh, inclusive and unconventional aesthetic shared by both brands, visually translating the beauty concept developed for the show under the direction of Make Up Artist Camilla Romagnoli. Lightweight textures, luminous finishes and natural tones embody the authentic approach chosen to enhance the real beauty of the models during SUNNEI’s tenth anniversary runway presentation. The composition merges contemporary fashion and beauty language through a clean, dynamic and highly editorial visual style. Production and media relations by mm studio for espressOh x SUNNEI.

On the occasion of Milan Fashion Week, espressOh partnered with SUNNEI as Make-Up Partner for the SS25 show, contributing to the definition of the show’s beauty identity.

The collaboration stems from a natural affinity between the two brands, united by a young, fresh and unconventional language, reflected both in espressOh’s approach to make-up and in SUNNEI’s creative vision.

Under the direction of Make-Up Artist Camilla Romagnoli, the project resulted in an essential and authentic beauty look, designed to enhance the natural features of the models. In line with the inclusive vision of the show – which celebrated SUNNEI’s tenth anniversary by featuring elderly models on the runway – the looks focused on light, luminous textures that enhance the skin without masking it.

A targeted media relations activity supported the collaboration, amplifying its visibility across press and digital platforms and strengthening espressOh’s positioning within the contemporary dialogue between beauty and fashion.