ZALANDO selects mm studio for Consumer PR in Italy

January 2025 01.01.25

Scatto editorial realizzato da mm studio per Zalando, con Willem Dafoe protagonista della campagna in un set minimal e contemporaneo che riflette il posizionamento fashion e lifestyle del brand. | Editorial shot by mm studio for Zalando, featuring Willem Dafoe in a minimal and contemporary set reflecting the brand’s fashion and lifestyle positioning.

Zalando, Europe’s leading technology platform for fashion and lifestyle, appoints mm studio to manage its Consumer PR activities in the Italian market. Founded in Berlin in 2008, Zalando connects over 62 million active customers with more than 7,000 brands across 29 markets, offering an inspirational and highly personalized shopping experience through a multi-app ecosystem that includes Zalando, ABOUT YOU and Lounge by Zalando.

The collaboration aims to strengthen the brand’s presence in Italy through a targeted press office strategy focused on product storytelling and related news. mm studio supports Zalando in managing media relations, organizing on-the-ground events and developing strategic PR activations, building a narrative that enhances local relevance and consolidates the brand’s positioning across the Fashion, Beauty and Sports categories. A curated approach to media relations and content contributes to increasing awareness and consideration, while further strengthening Zalando’s fashion credibility within the Italian market.