Francesca Piccini entrusts mm studio with the Bridal 2026 Campaign Shoot

July 2025 01.07.25

Scatto editoriale realizzato per la campagna Bridal 2026 di Francesca Piccini: protagonista una modella avvolta in un abito in pizzo bianco dalla costruzione romantica e contemporanea, caratterizzato da volumi morbidi, trasparenze delicate e maniche scenografiche che valorizzano la lavorazione sartoriale del capo. La fotografia, immersa in una luce naturale soffusa e minimale, restituisce un’atmosfera intima e senza tempo, mettendo al centro la purezza dei materiali, la ricerca sui dettagli e l’eleganza autentica della maison. Ambientata all’interno della sartoria, cuore creativo del brand, la campagna racconta il valore del fatto a mano e del su misura attraverso un linguaggio visivo raffinato ed essenziale, capace di esprimere una nuova idea di bridal contemporaneo: delicato, consapevole e profondamente identitario. Produzione editoriale e creative direction firmate mm studio per Francesca Piccini | Editorial image created for the Francesca Piccini Bridal 2026 campaign: the photograph features a model wearing a white lace gown with a romantic yet contemporary silhouette, defined by soft volumes, delicate transparencies and dramatic sleeves that highlight the craftsmanship and sartorial construction of the piece. Bathed in soft natural light and framed within a minimal setting, the image conveys an intimate and timeless atmosphere, emphasizing the purity of materials, attention to detail and authentic elegance of the maison. Set inside the atelier — the creative heart of the brand — the campaign celebrates handmade artistry and bespoke tailoring through a refined and essential visual language, expressing a contemporary bridal vision that feels delicate, conscious and deeply personal. Editorial production and creative direction by mm studio for Francesca Piccini.

For Francesca Piccini, the Bridal 2026 campaign was developed as a visual narrative capturing the brand’s most authentic essence.

Set within the atelier – the true heart of the maison – the campaign highlights the value of craftsmanship, bespoke creation and ongoing material research. An intimate and genuine setting, where every detail – from fabrics to intricate techniques – takes center stage, conveying a sense of authenticity and a strong, distinctive identity.

The campaign ultimately portrays a modern, self-aware bride, where each gown becomes an expression of craftsmanship, research and timeless beauty.