LOLA CASADEMUNT entrusts mm studio with the launch event of the “1981” it-bag

October 2025 01.10.25

Scatto editorial realizzato da mm studio per LOLA CASADEMUNT durante l’evento esclusivo al The Dome di Milano, con esposizione della nuova it-bag “LOLA CASADEMUNT 1981” tra dettagli floreali, accessori luxury e vista sulla città. | Editorial shot by mm studio for LOLA CASADEMUNT during the exclusive event at The Dome in Milan, featuring the new “LOLA CASADEMUNT 1981” it-bag displayed among floral details, luxury accessories and a city-view setting.

For LOLA CASADEMUNT, an exclusive event was curated to mark the brand’s debut in Italy and celebrate the launch of its first it-bag, “LOLA CASADEMUNT 1981.” Hosted on the rooftop of The Dome in the heart of Milan, the event represented a key milestone in the brand’s international expansion, bringing its distinctive identity to the Italian fashion scene.

Conceived as a two-step experience, the day opened with a press breakfast offering a preview of the collection, followed by an evening cocktail attended by talents and key personalities. Both moments were designed to showcase the brand’s vision and heritage, with the presence of Creative Director & President Maite Casademunt alongside CEO Paco Sánchez and President Fernando Espona.

At the center of the experience, the new it-bag was revealed through a dedicated set design highlighting its blend of heritage and contemporary elegance. The atmosphere reflected the brand’s bold and feminine DNA, featuring a curated DJ set, a bespoke photo booth and a tailored food & beverage experience with signature cocktails inspired by the brand.

The project was managed end-to-end, from concept development and press relations to production and on-site coordination, delivering an elevated brand experience.