Fashion Bites: The Media Collaboration Between Frau and Vogue Italia

October 2025 15.10.25

Still life editoriale realizzato per il progetto “Fashion Bites”, nato dalla collaborazione tra Frau e Vogue Italia: protagonista dello scatto una décolleté bordeaux dalla silhouette essenziale e contemporanea, fotografata dall’alto su uno sfondo astratto effetto marmorizzato nei toni cipria e rosati che richiama il linguaggio visivo sofisticato dell’editoria fashion. L’immagine interpreta il concept “The New Obsession”, trasformando la calzatura iconica di Frau in un vero oggetto del desiderio attraverso un’estetica minimale, raffinata e fortemente curatoriale ispirata all’universo di Vogue Italia. Lo shooting dedicato, sviluppato per contenuti editoriali e digitali, rafforza il posizionamento contemporaneo del brand attraverso una narrazione visiva elegante e aspirazionale. Produzione editoriale e creative direction firmate mm studio per Frau x Vogue Italia | Editorial still life created for the “Fashion Bites” project, developed in collaboration between Frau and Vogue Italia: the image features a burgundy pump with a sleek contemporary silhouette, photographed from above against an abstract marbled background in blush and dusty pink tones, echoing the sophisticated visual language of fashion publishing. The composition interprets the concept “The New Obsession”, transforming Frau’s iconic footwear into a true object of desire through a minimal, refined and highly curated aesthetic inspired by the Vogue Italia universe. The dedicated shoot, produced for editorial and digital content, reinforces the brand’s contemporary positioning through elegant and aspirational visual storytelling. Editorial production and creative direction by mm studio for Frau x Vogue Italia.

Fashion Bites is an editorial project developed in collaboration with Vogue Italia, designed to position Frau within an authoritative media context aligned with its evolving aesthetic.

Built around the concept “The New Obsession,” the format transforms an iconic product into a true object of desire, reinterpreted through Vogue Italia’s visual and editorial lens. For the occasion, the Vogue Italia team developed a bespoke production, featuring a dedicated shoot focused on three styles selected by the brand.

Through this media partnership, Frau strengthened its positioning, engaging with a like-minded audience and reinforcing its shift toward a more contemporary image.

Deliverables included a dedicated feature on vogue.it, organic stories, and dark social content (stories and post). The images were granted with 3-month usage rights for PR/editorial, social, and digital use, excluding advertising.