Zalando entrusts mm studio with engaging the Italian press for “Changemakers in Luxury Fashion”, promoted by CNMI

May 2025 01.05.25

Scatto editoriale realizzato durante la terza edizione di “Changemakers in Luxury Fashion”, evento organizzato da Camera Nazionale della Moda Italiana e Zalando presso la storica Società del Giardino di Milano: l’immagine cattura l’atmosfera scenografica della venue, tra lampadari monumentali, architettura classica e un grande ledwall immersivo dedicato al concept dell’evento. La composizione mette in dialogo heritage e innovazione, riflettendo il tema centrale della serata: il futuro del luxury fashion e il ruolo dei changemakers nel ridefinire il settore contemporaneo. L’estetica sofisticata e cinematografica dello scatto valorizza il posizionamento premium dell’iniziativa, raccontando un momento di incontro tra alcune delle realtà più influenti della moda italiana e internazionale, tra cui GCDS, Kering, Prada Group, SUNNEI e Tod’s Group. Attraverso una strategia mirata di media relations e gestione stampa, mm studio ha supportato la visibilità dell’evento presso i principali media fashion e lifestyle italiani. Produzione editoriale e PR firmate mm studio per Zalando e Camera Nazionale della Moda Italiana | Editorial photograph captured during the third edition of “Changemakers in Luxury Fashion”, the event organized by Camera Nazionale della Moda Italiana and Zalando at Milan’s historic Società del Giardino: the image highlights the dramatic atmosphere of the venue through monumental chandeliers, classical architecture and a large immersive LED wall dedicated to the event concept. The composition creates a dialogue between heritage and innovation, visually reflecting the evening’s central theme: the future of luxury fashion and the role of changemakers in reshaping the contemporary industry. With its cinematic and sophisticated aesthetic, the photograph reinforces the premium positioning of the initiative while documenting a gathering of some of the most influential names in Italian and international fashion, including GCDS, Kering, Prada Group, SUNNEI and Tod’s Group. Through a targeted media relations strategy and press management, mm studio supported the event’s visibility across leading Italian fashion and lifestyle media. Editorial production and PR by mm studio for Zalando and Camera Nazionale della Moda Italiana.

On the occasion of the third edition of “Changemakers in Luxury Fashion,” organized by Camera Nazionale della Moda Italiana and Zalando, mm studio managed the engagement of the Italian press, overseeing media invitations and supporting the event’s visibility across key fashion and lifestyle outlets.

Hosted at Società del Giardino in Milan, the event took the form of an exclusive evening focused on inspiration and exchange, bringing together leading voices from the fashion and luxury sectors to explore what it truly means to innovate in today’s luxury landscape.

The event also served as an opportunity to celebrate some of the most influential players on the Italian and international scene, including GCDS, Kering, Prada Group, SUNNEI and Tod’s Group.

For the communication, a targeted media relations strategy was developed with the aim of maximizing coverage and strengthening Zalando’s positioning within the Italian media landscape.