Yepoda opens The Yepoda Haus in Milan, its first global flagship store

June 2025 01.06.25

Fotografia editoriale in formato orizzontale/landscape realizzata da mm studio per Yepoda: vista interna del flagship store globale “The Yepoda Haus” a Milano, spazio immersivo dedicato alla K-beauty dal design contemporaneo e futuristico — l’ambiente sviluppato nei toni pesca, crema e verde salvia presenta arredi morbidi dalle forme organiche, isole centrali dedicate ai prodotti skincare e un layout esperienziale ispirato alla cultura retail di Seoul; insegne neon colorate identificano diverse aree dello store come “K-BEAUTY”, “Cassa” e “Pick-up”, mentre espositori minimal ospitano prodotti beauty e skincare del brand; grandi vetrate, illuminazione calda diffusa e dettagli architettonici curvi contribuiscono a creare un’atmosfera sofisticata, accogliente e altamente instagrammabile; l’immagine racconta il concept innovativo di The Yepoda Haus, trasformando il retail beauty in un’esperienza lifestyle sensoriale e immersiva, editoriale realizzato da mm studio per Yepoda | Horizontal/landscape editorial photograph created by mm studio for Yepoda: interior view of “The Yepoda Haus” global flagship store in Milan, an immersive K-beauty destination featuring a contemporary futuristic design — the space, developed in peach, cream and sage green tones, showcases soft organic-shaped furniture, central skincare product islands and an experiential layout inspired by Seoul’s retail culture; colorful neon signs identify different store areas such as “K-BEAUTY”, “Cassa” and “Pick-up”, while minimalist displays present the brand’s beauty and skincare products; large windows, warm diffused lighting and curved architectural details create a sophisticated welcoming and highly instagrammable atmosphere; the image captures the innovative concept behind The Yepoda Haus, transforming beauty retail into an immersive sensory lifestyle experience, editorial image created by mm studio for Yepoda.

Yepoda chooses Milan for the opening of its first global flagship store, The Yepoda Haus, bringing an immersive K-beauty experience to the heart of the city. Located in Via Mercato 28, in one of Milan’s most central and vibrant areas, the space reflects the brand’s international and contemporary spirit, creating a meeting point between skincare, culture, and lifestyle.

Conceived as an experiential destination, The Yepoda Haus invites visitors to discover the brand through personalized consultations, beauty rituals, and a setting inspired by Seoul, enriched by a vegan bar and signature elements such as a Korean-style photo booth. A concept that transforms retail into a sensory journey, making the Yepoda universe tangible.