Cataste di scatole per pizza bianche con la scritta rossa BORNTOSTANDOUT ripetuta, allestimento del Craving Club / Stacks of white pizza boxes printed with the red BORNTOSTANDOUT logo repeated, Craving Club event setup

BORNTOSTANDOUT

Craving Club

01/06/2026 — Milan, IT

To celebrate the launch of the new frangrance Cola Addict, we organized a branded event at SAYA Pizza, drawing inspiration from the iconic combination of pizza and Coca-Cola. The experience was designed to bring the fragrance universe to life in an authentic and engaging way, connecting the product with a culturally relevant moment.

Alongside media attendance, we partnered with an influencer who invited members of her community to join the experience, helping to drive awareness, generate social conversation, and expand the launch reach through authentic audience engagement.

Services

  • MEDIA RELATIONS
  • DIGITAL PR
  • PRODUCTION
  • ART DIRECTION
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Sala della pizzeria Saya con parete di bottiglie di vino illuminate, tavoli rotondi con tovaglioli rossi e claim a muro "Pizza in hand, cola addict in the air." / Dining room at Saya pizzeria with a lit wall of wine bottles, round tables with red napkins and the wall claim "Pizza in hand, cola addict in the air."
Tavolino in acciaio con trancio di pizza su tovagliolo rosso, bicchiere di cola con ghiaccio e scatola pizza BORNTOSTANDOUT con la scritta "Who fuckin' cares?" / Steel table with a pizza slice on a red napkin, a glass of cola with ice and a BORNTOSTANDOUT pizza box reading "Who fuckin' cares?"
Ospite seduta a un tavolino con trancio di pizza nel piatto e flaconi di profumo Cola Addict su alzatine rosse, davanti al claim a muro dell'evento / Guest seated at a table with a pizza slice on her plate and Cola Addict fragrance bottles on red ceramic stands, in front of the event's wall claim
Vetrina della pizzeria con lettering rosso BORNTOSTANDOUT, illustrazione di un pomodoro e il claim "Cola, from first fizz to last trace." / Pizzeria window with red BORNTOSTANDOUT lettering, a tomato illustration and the claim "Cola, from first fizz to last trace."
Due ospiti sorridenti durante il Craving Club, una addenta un trancio di pizza davanti alle scatole BORNTOSTANDOUT e all'insegna Saya / Two smiling guests at the Craving Club, one biting into a pizza slice in front of the BORNTOSTANDOUT boxes and the Saya sign
Flaconi di eau de parfum BORNTOSTANDOUT Cola Addict e Nanatopia esposti su alzatine in ceramica rossa sopra un vassoio d'acciaio / BORNTOSTANDOUT Cola Addict and Nanatopia eau de parfum bottles displayed on red ceramic stands on a steel tray
DJ set durante il Craving Club, con consolle appoggiata a un tavolino tra scatole pizza e profumi BORNTOSTANDOUT, davanti a una tenda rossa / DJ set during the Craving Club, console resting on a small table among BORNTOSTANDOUT pizza boxes and fragrances, against a red curtain
Manifesti della campagna BORNTOSTANDOUT Cola Addict affissi su un muro, con immagini di cola versata nel bicchiere e claim "Sugar. Caffeine. Acid. Bubbles." / BORNTOSTANDOUT Cola Addict campaign posters pasted on a wall, showing cola being poured into a glass alongside the claim "Sugar. Caffeine. Acid. Bubbles."