EspressOh

For the launch of the OhMyGlow foundation by the indie beauty brand Espressoh, we pimped the newsstand in Piazza XXIV Maggio in Milan and the Erno newsstand in Rome. The approach was both innovative and impactful, becoming a standout success and a case study that inspired numerous other brands. Through strategic media relations and digital PR, we shared the story across multiple platforms, social media channels, and prominent national publications, both online and offline.