The Garden
Visual Identity Launch
For The Garden, we developed press office and digital PR activities, along with the brand identity and social media strategy, to support the opening of its new space in Milan.
Founded in Madrid by professional dancer and certified instructor Flavia Abbadessa, The Garden arrives in Italy with a space dedicated to wellness and movement, specializing in the Gyrotonic® and Gyrokinesis® methods. Located on Viale Monte Nero, within a charming 1930s building, the space takes shape as a bright and welcoming oasis.
We worked on building a narrative aligned with the brand’s identity, highlighting its holistic approach to wellbeing - a balance of movement, harmony and mindfulness. The offering combines Gyrotonic® and Gyrokinesis® with yoga, meditation, dance and spa experiences, alongside events and workshops dedicated to the arts.
Through an integrated strategy, we positioned The Garden as a new point of reference within Milan’s wellness scene, fostering an authentic dialogue with both media and community.
Founded in Madrid by professional dancer and certified instructor Flavia Abbadessa, The Garden arrives in Italy with a space dedicated to wellness and movement, specializing in the Gyrotonic® and Gyrokinesis® methods. Located on Viale Monte Nero, within a charming 1930s building, the space takes shape as a bright and welcoming oasis.
We worked on building a narrative aligned with the brand’s identity, highlighting its holistic approach to wellbeing - a balance of movement, harmony and mindfulness. The offering combines Gyrotonic® and Gyrokinesis® with yoga, meditation, dance and spa experiences, alongside events and workshops dedicated to the arts.
Through an integrated strategy, we positioned The Garden as a new point of reference within Milan’s wellness scene, fostering an authentic dialogue with both media and community.
Services
- DIGITAL PR
- ART DIRECTION
- PRESS OFFICE
