Caffarel

For the celebration of the 160th anniversary of Gianduia, we drew inspiration from the iconic shape of the gianduiotto to create a striking, walk-in installation in the heart of Turin, along the vibrant Via Lagrange. Conceived as an immersive journey, the space guided visitors through a multi-sensorial experience engaging all five senses, each one unveiling a different chapter in the story of this timeless masterpiece.
From the rich aromas of cocoa and hazelnuts to tactile and visual explorations of its craftsmanship, the installation invited the public to rediscover Gianduia’s heritage in a contemporary and engaging way, transforming a historic symbol into a living, experiential narrative.