FRAU
In Bottega
On October 29, Frau presented its FW 25-26 collection and a preview of the SS26 in Milan, at the Artigianoteca. The afternoon was dedicated to the press with a preview event, followed by a cocktail gathering for talents and community, animated by the DJ set of Maccherone Sound System.
We set up the space to recreate the atmosphere of Frau’s workshops in Verona: the scent of leather, tools, and workbenches offered an authentic experience of the brand’s craftsmanship.
In the shop, the SS26 preview unveiled lighter shapes and new materials, projecting artisanal mastery into future seasons. The event invited guests to step into the world of Frau — a story of hands, materials, and passion.
We set up the space to recreate the atmosphere of Frau’s workshops in Verona: the scent of leather, tools, and workbenches offered an authentic experience of the brand’s craftsmanship.
In the shop, the SS26 preview unveiled lighter shapes and new materials, projecting artisanal mastery into future seasons. The event invited guests to step into the world of Frau — a story of hands, materials, and passion.
Services
- MEDIA RELATIONS
- DIGITAL PR
- PRODUCTION
- ART DIRECTION
