Terrazza esterna dell'evento Davines in Puglia con divani a righe bianche e ruggine, tavolini arancioni e prodotti beauty allineati su una mensola, sotto il sole / Outdoor terrace at the Davines event in Puglia with white and rust striped sofas, orange side tables and beauty products lined up on a shelf, in full sunlight

Davines

Global EHC event

01/05/2026 — Puglia, Italy

To mark the launch of the new chapter of Davines’ Essential Haircare line, we organized a three-day immersive experience in Puglia for a selected group of content creators. The journey was designed to introduce the evolution of the line through a programme combining innovation, local culture and sustainability.

The itinerary alternated experiential moments with opportunities for in-depth discovery, from exploring the new formulas and fragrances to visiting the Regenerative Organic Certified™ farms where the line’s ingredients are sourced. The journey concluded with a cultural tour through the historic centre of Lecce and a dedicated haircare experience, giving guests the opportunity to connect with the brand’s universe in an authentic and engaging way.

Services

  • DIGITAL PR
  • PRODUCTION
  • ART DIRECTION
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Vista dall'alto della terrazza al tramonto con ospiti seduti sui divani a righe che chiacchierano e bevono, bancone bar sullo sfondo e fichi d'India in primo piano / Aerial view of the rooftop terrace at sunset with guests sitting on striped sofas chatting and drinking, bar counter in the background and prickly pear cactus in the foreground
Due ospiti sedute sui divani a righe della terrazza, una annusa una cartina profumata Davines nella luce dorata del tramonto / Two guests seated on the terrace's striped sofas, one smelling a Davines scent strip in the golden light of sunset
Tavolo conviviale apparecchiato all'aperto tra gli ulivi con runner in juta, piante in vaso e miniature Davines, sotto uno striscione con la scritta "Reuse & Recycle" / Communal table set outdoors among olive trees with jute runners, potted plants and Davines miniatures, beneath a banner reading "Reuse & Recycle"
Ragazza con grembiule Davines personalizzato "Chiara" versa farina in un sacchetto di carta durante un laboratorio di cucina / Young woman wearing a personalized Davines apron reading "Chiara" pouring flour into a paper bag during a cooking workshop
Lunga tavolata apparecchiata al tramonto vista attraverso le vetrate, con luci a filo, candele e ospiti a cena nella campagna pugliese / Long dinner table set at sunset seen through glass walls, with string lights, candles and guests dining in the Apulian countryside
Primo piano di un trattamento capelli: mani che passano un pettine Davines tra i capelli bagnati di una cliente al lavatesta / Close-up of a hair treatment: hands running a Davines comb through a client's wet hair at the salon washbasin