IKEA

For the celebration of the 40th anniversary of IKEA’s iconic meatballs, a special event was held in Milan, featuring a two-part experience for press and content creators. The morning opened with a press conference exploring IKEA’s culinary heritage and its evolving food philosophy, while the evening welcomed influencers for a live showcooking session followed by an engaging plating masterclass.
We transformed the entire space to reflect IKEA’s unique food culture, blending Scandinavian design elements with immersive storytelling. Guests enjoyed a curated tasting journey that reimagined the classic meatball in multiple variations — from traditional to plant-based — and discovered the exclusive new tableware collection designed by Gustaf Westman to celebrate the occasion.