Innocent

As part of Innocent’s annual “Belli freschi di natura” campaign, we brought the brand to life with a vibrant takeover of Milan’s trendiest fruit kiosk, Verzeratt. By reimagining and “pimping up” a classic fruit stand, we delivered a clear and engaging message: enjoying an innocent juice is just like biting into a piece of fresh fruit.
To amplify the experience, a group of trusted influencers and brand advocates spent the morning capturing content in an authentic and lively atmosphere — between sips of juice, fresh pastries, and the perfect soundtrack.