Kellogg's

In order to promote the new brand identity of Kellogg’s rooster, Cornelius, we created a guerrilla campaign using Greengraffiti® paintings, placed at strategic points in the city, with a QR code that led to a landing page inviting people to enjoy a free Kellogg’s breakfast at the God Save the Food café on Via Tortona.
Additionally, we created wild projections, also placed in strategic locations throughout the city.