Daniel Wellington

For the launch of Daniel Wellington's Cosmic Essential Collection we organised a take over of the flower kiosk in San Babila in Milan. We took care of the entire project across the board: from the set-up to the gifts, invitations to the opening event and influencer marketing activations. Over the course of the week, various activities were organised, such as a reading of astral charts by an astrologer and various gifts for guests and consumers who were passing by.

The activity was supported by a green graffiti campaign.